LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.
He has spent over 18 years in the media industry and brings with a unique combination of experience in selling as well as buying media. Hariharan has worked in TV, digital and experiential marketing with companies like MTV, UTV and Integrid Media on the media selling side, while his latest stint was with Group M where he was the Senior Director of Media Buying.
“We are very pleased to have Arun join us. He fills an important role and will steer the Company’s growth in the coming years. His experience in the media industry coupled with an understanding of the needs and aspirations of brands and marketers would help us provide better value to our advertisers“ said Rajan Mehta, Founder of LiveMedia.
Commenting on his appointment, Hariharan said, “I am very excited to join LiveMedia which offers a unique value proposition to its clients and has established a leadership position for itself in this industry. We have a superb network and my focus would be to work with clients such that they can draw maximum value out of their media spends.“
LiveMedia is a nine-year-old digital out-of-home media company with close to 5,000 high quality LCD TV screens installed in various strategic locations such as restaurants, clubs, gyms, salons, college canteens, offices and hospitals.