Top Story


Home >> Out-of-home >> Article

Apex Integrated Marketing launches retail division

Font Size   16
Apex Integrated Marketing launches retail division

Apex Integrated Marketing is venturing into the retail designing and implementation space with the launch of its retail vertical, Apex AIM Retail.

Apex AIM Retail will be headed by Amit Kapani, while Subhash Palan and Shailesh Vala will don the roles of Chief Administrator and Chief Design Officer respectively.

Commenting on the launch of the division, Gourav Tandon Managing Partner, Apex Integrated Marketing said, “During the course of our evolution, we at Apex strongly felt the need to broaden our horizons and offer a plethora of solutions in the retail and way finding space. Calling it just a retail division would be like emasculating the very scope that this venture has to offer; we are putting forward services ranging from progressive designing, new-age digital media, intensive media, in and out store branding to way finding solutions.”

Elaborating on the venture, Vikas Bhambri, Managing Partner, Apex Integrated Marketing said, “The very purpose of any mode of advertising is to draw consumers towards the product shelf. Retail solutions is about designing experiences, decoding impulsive buying behaviour, the thought process, strategic relevance and the apt synchronisation of all the elements to deliver the final product. Another important aspect of our division will be way finding solutions. Today with the rapid growth in infrastructure development, we have seen the advent of large projects hitting the market, from modernisation of airports to big real estate projects and metro transit development.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business