Apex Integrated Marketing is venturing into the retail designing and implementation space with the launch of its retail vertical, Apex AIM Retail.
Apex AIM Retail will be headed by Amit Kapani, while Subhash Palan and Shailesh Vala will don the roles of Chief Administrator and Chief Design Officer respectively.
Commenting on the launch of the division, Gourav Tandon Managing Partner, Apex Integrated Marketing said, “During the course of our evolution, we at Apex strongly felt the need to broaden our horizons and offer a plethora of solutions in the retail and way finding space. Calling it just a retail division would be like emasculating the very scope that this venture has to offer; we are putting forward services ranging from progressive designing, new-age digital media, intensive media, in and out store branding to way finding solutions.”
Elaborating on the venture, Vikas Bhambri, Managing Partner, Apex Integrated Marketing said, “The very purpose of any mode of advertising is to draw consumers towards the product shelf. Retail solutions is about designing experiences, decoding impulsive buying behaviour, the thought process, strategic relevance and the apt synchronisation of all the elements to deliver the final product. Another important aspect of our division will be way finding solutions. Today with the rapid growth in infrastructure development, we have seen the advent of large projects hitting the market, from modernisation of airports to big real estate projects and metro transit development.”