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Anchor takes OOH route for multi-language campaign

24-April-2012
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Anchor takes OOH route for multi-language campaign

Anchor’s new OOH campaign for its fans range focused on the aesthetics and style of Anchor Fans. It aimed at promoting the entire fan range at a pan India level. The outdoor campaign was executed by Brandscope while the creative was designed by Scarecrow Communications. 

The campaign was displayed across 44 cities through outdoor medium, multiple languages and supported by extensive dealer-level promotional activities.

Commenting on the campaign initiative, Manoj Dalal, General Manager Marketing, Anchor Electricals said, “Anchor is an established one-stop electrical solutions provider and fans form a vital part of our future business. New designer and energy saving fans will be our core focus. This campaign was aimed at creating awareness and establishing a premium positioning for the brand.”

This was the second consecutive year that Brandscope handled Anchor’s outdoor fan campaign. It is Anchor’s curtain raiser attempt, forming a backdrop to the new fans that will be launched soon from brand Anchor as well as Panasonic.

Commenting on the execution of the campaign, Haresh Nayak, Managing Director, Posterscope Group India said, “Consistency is the key in the outdoor domain and Anchor’s belief in our ability to deliver has resulted in us getting this opportunity of working with them again. We are proud to be associated with the brand.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.