Alok Duggal has joined JCDecaux India as General Manager, Sales, heading both Street Furniture and Airport Sales in India. In his previous assignment he was Head of Marketing at ING Bank in India, where he was part of the core team that was instrumental in setting up the sales and marketing function at the Bank.
Commenting on Duggal’s appointment, Pramod Bhandula, MD, JCDecaux India, said, “Alok has full understanding of brand marketing and appreciates the importance of outdoor. He will be instrumental in bringing on board all the brands which have been missing the potential that OOH offers by convincing them on the RoI’s and establishing the OOH platform at par with the other modes of advertising. We strongly believe that the entire team will benefit from his experience. I would like to wish him all the luck for his new assignment.”
On his new role, Duggal said, “This will be a new experience for me as the role involves interacting with multiple brands. The focus is to provide complete solution to the brands in terms of visibility and brand salience, be it in Delhi and Mumbai (Street Furniture) or at Bangalore International Airport.”
Welcoming Duggal to the team, Dipankar Chatterjee, COO, Street Furniture, said that Duggal would bring fresh perspective and implement the company’s international strategy of network sales, which allowed clients to convey their message to their target audience most effectively. “Further, an integrated approach will emerge as he will be heading both Street Furniture and Airport sales,” he added.
Frederic Brun, COO, Airport Sales, added here, “Since our inception in India, our teams have been continuously working to develop innovative media solutions focused on premium visibility and executions in favour of our client and principles. Airport advertising is a dynamic market and I am convinced that Alok will bring immediate value to our business as well as the industry.”