e4m home
out of home
Expert View
Campaign
TDI deploys unique digital signage at DLF Emporio Mall in Delhi
Pepsico creates high brand recall for brand Slice in Mumbai
OOH Media in strategic partnership with Mega Cabs
JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore
Navia Asia plans to consolidate this year, focus on technology, expansion
Budget 2010: OOH industry looking forward to a growth-oriented Budget
Posterscope goes to town with Future Group’s Home Town
Percept Out-of-Home’s innovation makes Horlicks ProHeight stand tall
Ogilvy Landscapes re-appointed OOH AoR for Canara HSBC OBC Life Insurance biz
Flashed Yesterday:
Starcom MediaVest Group launches OOH agency ‘Vector’
Starcom MediaVest Group launches OOH agency ‘Vector’
NDTV Imagine creates an outdoor buzz for ‘Rahul Dulhaniya Le Jayega’
Laqshya Media provides OOH support to Maharashtra Govt for ‘Mumbai Saptarang’
MRF partners with TDI for using “airport media”
‘Toy Story 2’ takes the OOH route with Navia Asia
Peacock Media turns Rajdhani train into a moving billboard for Kerala Tourism
Big Street accelerates expansion, wins DMRC Line II & strategic locations in Hyderabad
OOH Media promotes UTV Action through roadblock
Guest Article: Coming to a favourite spot near you
MPG Active seeks to further its growth story in 2010
Milestone Brandcom executes OOH campaign for eBay
Times OOH executes campaign for Tata Indicom Walky at DND Flyway
UTI MF reiterates traditional leadership in the financial market with new campaign
Videocon does OOH branding in form of LCD cut-outs at Hyderabad Airport
Times OOH brings in the ‘3 Idiots’ for Reliance Life Insurance campaign
OOH Media executes launch campaign for Sony YRF channel
Krimson Media bags exclusive on-ground rights for India’s tour of Bangladesh
Milestone Brandcomm executes OOH campaign for Colors’ shows
Uninor paints Bangalore airport blue
Aaren Initiative takes Knorr Soups’ 7 pm proposition outdoors
Zenith Outdoors creates a special glow for ‘Avatar’
Samsung launches Sambandh Utsav campaign in MP
Volkswagen & DDB Mudra execute a unique OOH roadblock in Mumbai
DOAA addresses outdoor issues; puts in place policy guidelines for the industry
NS Publicity generates interest with ‘Rockin’ Tower’ in Jaipur
Big Street undertakes wall branding for Nike at Delhi Metro station
‘Media owners have to self regulate if OOH business has to survive’
Milestone Brandcom wins Axis Mutual Fund business
TOI’s Crest Edition now takes the outdoor route
NS Publicity expands presence in Delhi with OOH rights of DMRC’s RK Ashram Marg- Dwarka route
Mudra Max brings out the ‘Live Big’ proposition of Reliance Consumer Finance
Taking auto advertising to a new scale: JKJS
Graphisads creates some ‘Jadoo’ for MTNL’s OOH campaign in Delhi & NCR
Big Street in pact for 50 LED screens in Delhi managed by International Techno Media
Uninor opts for Navia Asia as its OOH partner
Graphisads to capitalise on rush of Haj Yatris at Srinagar Airport
‘Key challenge for any technological advancement is its adaptability and adoptability’
DSN’s digital innovations for outdoor campaigns
Times OOH focuses on innovation as the way ahead
Flashed Yesterday:
Nabendu Bhattacharyya sets up own OOH venture, Milestone Brandcom
Nabendu Bhattacharyya sets up own OOH venture, Milestone Brandcom
Mudra launches OOH joint venture with Clear Channel
Platinum Outdoor’s innovative LED screen initiative for Samsung in Delhi
Crayons Advertising forays into OOH business with new division
Times OOH seeks to make the most of the ‘austerity drive’
Posterscope India completes first year in India by conducting 350th campaign
Square Circle Outdoors executes OOH campaign for Tata Photon+
Percept Out of Home executes Lifestyle campaign in Mumbai, Pune, Ahmedabad
Idea’s ‘Walk when you talk’ goes outdoors
Paramount forays into home wire segment; launches OOH campaign in Delhi & NCR
TDI Media brings to life Acer laptops at Delhi and Bangalore airports
Platinum Outdoor executes OOH campaign for Blackberry
Navia Asia partners Michelin Tyres for their outdoor campaign
TAG Media in strategic marketing pact with Future TV
TAG Media in strategic marketing pact with Future TV
Flashed Yesterday: HT Media selects Primesite as its OOH partner
‘Civic agencies need to ‘promote’ outdoor and not ‘control’ it’
HT Media selects Primesite as its OOH partner
OOH Media screens converted into Nokia E75 phones
Camlin OOH campaign takes the ‘permanency’ peg
Camlin OOH campaign takes the ‘permanency’ peg
OOH players look to tapping the Bandra Worli Sea Link innovatively
Navia gets the OOH mandate for TTML GSM launch in Mumbai; ac size Rs 15 cr
Navia Asia appoints Gaurav Tandon as National Director for business development
GroupM’s Kinetic expected to land significant chunk of HUL’s OOH biz
Spirited Candid Marketing campaigns for AXN Action Awards
Need for self regulation in OOH re-iterated
Graphisads bags OOH rights for Srinagar Airport
Mudra amid launches: announces second OOH agency StreetSmart
Industry welcomes Indian Outdoor Survey, but waits to see if it becomes a currency
IOS 2009: Outdoor fourth highest reached medium in Mumbai; Pune next for IOS
BSNL empanels Crayons, Planet, Prabhatam & Concept for Rs 100 cr outdoor ad biz
MRUC & Hansa set to release Indian Outdoor Survey 2009 for Mumbai on Jun 15
Guest Article: Creativity and Innovation is the key to OOH
Series of public multimedia projects next on C3CUBE’s agenda
Elucido Media Networks eyes the Mumbai OOH space; to enter the city by year-end
Emnet Samsara Media launches in-bus screens, Best TV, in Mumbai
‘Digital OOH yet to achieve critical mass’
Posterscope India eyes over 100 pc growth in 2009; to focus on digitising OOH
Slowdown woes: Cost corrections hurting the OOH industry
OOH Media and The Nielsen Company jointly present the residential research
Tag Media comes out with its audience research
TDI International bags ad rights for DLF’s shopping malls
OOH Media ropes in John Abraham to share facts about the Mumbai Marathon
Hype Integracomm inks 5-year deal to set up LCD screens in Western Railway trains
Graphisads eyes Rs 100 cr turnover in 2009
JCDecaux spreads festival cheer via Bluetooth
‘Don’t Drink and Drive’, OOH Media urges revelers
An upbeat OOH industry looks for a further growth spurt in 2009
Enhance India to focus on design services in 2009
OOH Media launches scientific and research-based rate card
TDI International bags OOH advertising rights for 5 years for Goa Airport
Western Railways calls OOH players for 7-year contract; minimum bid amount over Rs 280 cr
Jindal Stainless, DTC lock horns as Phase II Bus-Q-shelters project comes to a standstill
OOH Media in strategic tie-up with Blue Foods restaurants chain
The Meltdown: Peak season fails to cheer outdoor industry as ad spends dip 40 pc
7 Seas bags ad rights between Mumbai’s Churchgate and Grant Road railway stations
Graphisads bags 5-year OOH advertising rights for Srinagar Airport
Posterscope India comes up with its first outdoor innovation for E-Zone in Mumbai
JCDecaux teams up with Aaren Initiative and O&M to promote mobile services in Delhi
Bangalore Transport Corp assigns PIS rights for bus shelters to Keltron India
MMRDA syncs with OOH players to beautify Mumbai bus shelters; plans afoot for AC bus shelters
Fun Cinema, IMRB join hands to gauge effectiveness of multiplex branding
The ‘house’ that Jagran Engage built for Airwick
Atin Promotion & Advertising wins 3-year contract for bus grab handles on Jet Airways buses
Big Street joins hands with Nielsen to gauge OOH effectiveness of Delhi Metro
Future TV to install and operate its network at Radhakrishna Group’s Foodland Fresh
TDI International bags 7-year OOH advertising rights for Cochin Airport for Rs 70 cr
OOH Media and The Nielsen Company unveil findings of OOH Metrics research
BMC’s Vision 2050 for Mumbai’s street line
EncycloMedia Networks creates 3D illusion to promote HP’s ‘all-in-one’ printers
Bright Outdoor Media bags 120 billboards on Mumbai’s Mira Road-Bhayander stretch
Brooke Bond Lipton Tea assigns OOH & digital duties to OgilvyAction on project basis
Laqshya Media bags 5-year OOH ad rights for Coimbatore Airport for Rs 31.20 cr
Manhattan Communications bags OOH rights for Badamtala Durga Puja organisers in Kolkata
OOH Media conducts ‘share-n-learn’ forums, OOH Share
US Advertising bags one-year tender for 700 DTC bus shelters in Delhi
IndustrySpeak: Indian OOH players feel the ripples of Lehman Brothers` bankruptcy
Network Media Solutions to offer OOH branding services at India’s largest glass façade
Real Image acquires US patent for its media and advertising distribution and tracking system
Jagran Engage bags OOH rights for Moradabad railway station, UPSRTC bus stands
Aegis Media India launches Posterscope India
JCDecaux syncs with Pickle for ‘save electricity’ campaign in Delhi
SatNav Technologies launches GPS navigation product for retail chains in India
Raj Thackeray’s diktat against the Bachchans: Idea hoardings bear the brunt
IndustrySpeak: Can Big Street weather the economic downturn, and turn Skywalk into a profitable deal?
Saket Advertising bags 3-year advertising rights for Prayag Raj Express
Jindal Stainless bags 10-year tender rights for 400 DTC Bus-Q-Shelters in Delhi
IndustrySpeak: BMC order to use LEDs for billboards worries OOH players
Digital Signage Asia 2008 to be held in October; to highlight flexibility & bandwidth of medium
Parivartan acquires selling rights of 47 public utilities in NDMC area
“Over time, Future Media has plans to launch its own in-store radio network”
Idea Cellular effects ‘world’s biggest single city launch’ in Mumbai
Laqshya Media bags branding rights of Bangalore Airport bus shuttle service for 6 years
Big Street pays Rs 79 cr to walk the Mumbai Skywalk for next 10 years
IndustrySpeak: Advertising in Indian airports takes wings on multi-crore deals
Multiplex advertising showing promise with OOH players bullish about medium
OOH Media, too, salutes India’s Olympic hero Abhinav Bindra
Idea Cellular goes far with 141 Wall Street’s OOH innovations
Accord Advertising to brand rear glass panels of Star Buses in Mumbai
MPG’s Active looks to strengthening base, explores new mediums of innovations
Ambient media under the scanner at the Non Traditional Media Summit
‘The important model for the future is to position OOH media as a likeable platform’
“In-store radio plays a big role in setting the ambience within a store”
Future TV unveils six new offerings catering to different consumption formats
BMC diktat on commercial rates for political banners and hoardings across Mumbai
UNICEF, OOH Media join hands for ‘Uniting for Children’ campaign
Six players in the fray for Mumbai Skywalk contract; winner to be declared this week
BBMP’s fresh notifications have Bangalore’s outdoor industry worried
OOH Media launches on screen property OOH Cares
Laqshya Media, Times OOH, TDI Intl, P-Corp, ETA in race for ad rights of Kochi & Coimbatore airports
Intergrid Media forays into street furniture segment in pact with Fumes International
Industry Speak: Indian Railways, the new OOH media vehicle
Graphisads acquires sole marketing rights for 40 sites in Delhi
Clear Channel revamps nationwide operations; to split media buying and asset ownership biz
Jindal Stainless’ OOH outfit Parivartan bags rights of 367 bus shelters in Chennai
Flashed Yesterday:
Pradeep Guha launches OOH company Street Culture
ZEEL CEO Pradeep Guha launches OOH company Street Culture
Private equity, realising the power of out-of-home media
MAM Movies ropes in OOH Media as OOH partner for ‘I am the Change’ film project
Future Media introduces interactive display GestureTek
Ban on hoardings sends rates of other OOH media in Chennai skyrocketing
OAC 2008: ‘Outdoor needs a fundamental rethinking of conventional business & marketing strategies’
OAC 2008: ‘Simplicity pays off, while complexity might not attract the masses’
OAC 2008: O&M dominates Outdoor Advertising Awards with 20 metals
Digital Signage Networks in strategic pact with BSE to give instant stock updates
OOH Media unveils new media planning package to target specific audiences
Absolute 3D Visions comes up with India’s first spectacles free 3D screens
Warburg Pincus investing Rs 276 crore in Laqshya Media
MIC Electronics wins Delhi Metro LED tender for Rs 45 crore
Network Media comes up with digital solutions in Mumbai’s High Street Phoenix complex
Tapping Churchgate to Virar @ Rs 5 lakh a month
VIA OOH adds multiple properties in Delhi, Gurgaon, Mumbai
Bringing the ‘Heartland of the Mumbai Roadside’ to the forefront
Laqshya to provide impetus to Calcutta Ad Club creative excellence awards
Laqshya is OOH media partner of IIFA Awards
MPG gets ‘Active’ in OOH arena
“Bluetooth technology can enable real-time interaction with TG”
Media Mindscape to handle OOH duties for UTVi channel
Mudra, The Works, idream teams win at 2008 OOBY Awards
121 Technologies unveils new Bluetooth/SMS enabled easyTXT smart signage
‘Digital OOH is not consumer engagement, but consumer entrapment’
Limca takes a ride along India’s highways in new OOH campaign
EasyCabs out to drive in advertising on radio cabs
Outdoor Advertising Convention to bring OOH industry under the scanner; Times OOH to sponsor OAA 2008
Orienta Cine Advertising bags on-screen media rights from Fame Multiplex
The Khali effect: Laqshya, Ten Sports go all out to celebrate WWE wrestler’s homecoming
Luminelle Solar Technologies bags rights for 100 bus shelters in Bhopal
Future Media to host creative minds on defining trends for in-store communication
Laqshya Group sets up world’s first air conditioned public bus shelters in Dubai
Integrid Media signs deals worth Rs 4.5 crore per month with 3 OOH media owners
Georgia Aquarium selects Infosignz to power its digital signage network
Farid Kureshi leverages domain expertise through ‘Via OOH’ venture
Farid Kureshi leverages domain expertise through `Via OOH` venture
OOH Media ties up with CNBC TV18 for Emerging India Awards 2008
A brush with JetLite campaign gives birth to Air Deccan’s ‘We’d rather you smile :)’ campaign
Get the shoes out to get customers in – Reebok’s mantra for Hexride
Future Media acquires media rights of 3 properties in the ‘ambience of consumption’
Big Street bullish on use of street furniture
BILT signs on Percept OOH for its outdoor duties
Future TV seeks compelling communication via ‘Gone in 30 Seconds’ film contest
Percept Out-of-Home bags outdoor duties for UTV Movies
After Mumbai, Meru Radio Taxis come to Delhi; prove to be good OOH platform too
OOH advertising in India goes eco-friendly
C2E Technology Labs goes live with in-tunnel ads in Delhi Metro
InfoSignz to launch in India on March 10; introduces free digital signage platform
OOH Media introduces new media planning tool ‘flexicasting’
Future TV puts consumers at a vantage point
Eye Candy Visuals does some billboard innovation for Maruti Suzuki’s Grand Vitara
Fourth edition of Outdoor Advertising Awards to be held on June 27-28, 2008
Ooha sets up first free Internet kiosk in Chennai, to benefit users and advertisers alike
Ogilvy Activation, HT, BMC undertake innovative ‘Don’t drink and drive’ campaign in Mumbai
Ogilvy Activation gets Vodafone roaming at Goa Airport
Budget Wishlist:
OOH industry wants lowering of total duties to 16 pc from 34 pc
Laqshya Media to give an outdoor boost to ‘Jodhaa Akbar’
Digital Signage Networks brings interactivity to digital screens
Jagran Engage goes digital in Bangalore, gets exclusive rights to market 4 key flyovers
PVR forms JV with Thailand’s Major Cineplex Group to develop lifestyle entertainment concepts
AMO Communications, Future Media to promote Goa Tourism via in-store medium
OOH Media roped in as OOH TV partner for Corporate Olympics
Microsoft unveils digital advertising technologies at its fourth annual Demo Fest
Bharat Petroleum, Future Media join hands to launch TV screens at petrol pumps
C2E Technology Labs ready to unveil in-tunnel ads in Feb; Kotak Life Insurance brought in as first advertiser
BMC issues new guidelines for OOH advertising space in Mumbai
Flashed Yesterday:
Times OOH adds outdoor business worth Rs 30 crore to its kitty in Jan 2008
Times OOH adds outdoor business worth Rs 30 crore to its kitty in Jan 2008
Advertisers reach out for Indoor Media’s unique Asian marketing menu mix
LiveMedia chalks out aggressive growth plans for 2008
OOH Media introduces love vignettes for Valentine’s Day
Ogilvy Activation ‘submerges’ a city to create awareness about global warming
Tata Tea now in the out-of-home beverage segment
OOH Media in strategic partnership with IIT Bombay’s Techfest 2008
Flashed Yesterday:
Lehman Brothers and Goldman Sachs pick up 20 pc stake in Times OOH
Lehman Brothers and Goldman Sachs pick up 20 pc stake in Times OOH
Big FM goes 360 degrees for its ‘Chipak Ke Jeeto’ contest
Integrid Media to expand in OOH advertising activation space, to build own portals
The Mumbai Festival 2008 ropes in OOH Media as exclusive out-of-home partner
Jagran Engage to increase footprint in Hindi heartland; bags sole hoarding rights in Aligarh
View 24*7 launches OOH TV channel Sellivision
C2E Technology Labs adapts in-tunnel technology for Delhi Metro
“Cafes, late-night leisure centres, cineplexes are offering an increasingly out-of-home lifestyle”
vJive Networks and NewsMarket to bring international news video to 100,000 PoPs by 2010
Pyramid Saimira acquires 51 per cent stake in Dimples Cine Advertising
Clear Channel Bangalore creates outdoor buzz for RU Nutz
IndustrySpeak: Does Mumbai need regulation for OOH advertising?
Flashed Yesterday:
CVL Srinivas appointed CEO of media convergence co. SureWaves
CVL Srinivas appointed CEO of media convergence co. SureWaves
OOH Media in strategic tie-ups with Shoppers’ Stop, Trent Ltd and Oxford Bookstore
IOAA proposes standing committee on OOH developments for Mumbai
Times OOH dons new visual identity
DNA’s ‘Famous Last Words’ campaign wakes up Mumbai to evils of drunken driving
Starcom MediaVest Group launches OOH arm, Navia, in Malaysia
Clear Channel conveys ‘Birla Plus is now UltraTech’ with 1,350 sites in 82 cities
JCDecaux wins advertising contract for Bangalore International Airport
Mediaware Infotech develops ERP system for outdoor media companies
Outdoor specialists welcome Delhi’s new OOH policy
International: The Best Out-of-Home Strategy? Surround Them
Future TV introduces contests for consumer interactivity
Crayons Communications initiates first helicopter giant banner operation in Dubai
OOH companies unite under Indian Outdoor Advertising Association (IOAA)
OOH companies unite under Indian Outdoor Advertising Association (IOAA)
HP India bets big on digital printing and outdoor advertising in India
Flashed yesterday:
Out-of-home TV company OOH Media acquires AdImpact
Out-of-home TV company OOH Media acquires AdImpact
Flashed yesterday:
Big FM launches OOH division ‘Big Street’; kicks off with display rights in Delhi Metro
Big FM launches OOH division ‘Big Street’; kicks off with display rights in Delhi Metro
Jagran Engage introduces web-based tools for OOH campaigns
TVS Motors retains Serve & Volley Media as AoR for Southern markets
IndustrySpeak: ‘Outdoor advertising helps FM radio stations in that it is visible and loud’
Dove takes its ‘Beautiful Hair’ initiative on-ground
Laqshya Media bags advertisement rights for new Hyderabad International airport
Luminelle Solar Technologies buys ad rights of Signature Signs Media Service
Cadbury India targets the ever-mobile consumer through outdoor advertising
Zapak.com invests close to a million dollars for OOH advertising
Laqshya Media attracts private equity of Rs 152 crore
Proposed ban on hoardings in Mumbai draws flak from the industry
Outdoor advertising forms a relatively small part of Ford India’s plans
Clear Channel adds Ultratech Cement, Birla Ready Mix Cement, Essel Group to its kitty
Content customisation is the key to successful in-store branding, say industry players
UTI Lifestyle Fund uses ambient media to generate interest
Media Mindscapes bags OOH campaign of TESCO Hindustan Service Centre in Bangalore
“In future, outdoor creatives would have to be extremely creative to break the clutter”
Laqshya Media takes over airport advertising rights concessionaire for Colombo’s international airport
Mumbai to host Asia’s first exclusive digital signage show
Enhance on a roll after a year of operations
Laqshya Group to sponsor Lanka-Bangladesh cricket series at Colombo
Garuda to handle creative duties of PNB; in OOH space bags Punjab Roadways
Future Media acquires new media property in Kolkata
Radio City to feature listeners in outdoor campaigns
Centurion banks on outdoor and new media for promoting new branch
GroupM acquires a majority stake in Interactive Television
StarSight completes three years; re-brands itself as Navia
Arc Worldwide creates 5.5 km long clothesline for Tide
OAC 2007: Out-of-home advertising on a growth trajectory
OAC 2007: Of late payments, measurement and national associations
OAC 2007: Outdoor advertising insights from across the globe
Tata Indicom VSAT to launch TNET Signage with Digifour Technologies
vJive plans to take the ROI route for growth
Clear Channel does OOH innovations for Sony Ericsson and LG
Josy Paul to head jury for OAA 2007
Billboard wars: Airline competitors compete with ads too
Flashed Yesterday:
Suresh Balakrishnan to join as COO of Living Media-Associated Newspapers JV
Big FM to roll out in six more southern cities by July
GoaFest 2007: Fun at Goa kicks off today with Advertising Conclave
"Owing to severe media fragmentation, integrated OOH is becoming brand strategic in nature"
MOMS restructures business geographically under two COOs
Media Mindscapes wins OOH account for Haier Refrigerators
Out of Home Media set to roll out of 2,000 LCD screens across 22 cities
Out of Home Media set to roll out of 2,000 LCD screens across 22 cities
OOH agency AD’s World gets ISO certification
Subhiksha signs up vJive Networks for OOH media solutions
Outdoor Advertising Awards to be held in June 2007 in Mumbai
Flashed Yesterday
Postercope India rebranded as Percept OOH; Sanjay Pareek is President
Postercope India rebranded as Percept OOH; Sanjay Pareek is President
“Outdoors should become the Maruti 800 of the business. It has to be a volume business”
Jagran Engage bags five-hoarding property in Mumbai; inks several partnerships
‘Outdoor Advertising’ magazine to go monthly from April
Anup Jalan sells his entire stake in MOMS to Madison
Flashed Yesterday
Times OOH Media bids Rs 250 cr to bag Mumbai Airport rights
Times OOH Media bids Rs 250 cr to bag Mumbai Airport rights
OOH goes live
Media Expo 2007: OOH under the scanner again
Graphisads to beautify Delhi borders
AD’s World bags advertising rights for Air Deccan planes
“With the entry of international players, the OOH industry will get a facelift”
Times OOH Media bids Rs 150 cr to bag Delhi Airport outdoor contract
Pearl Media joins hands with AdImpact to enter the OOH space
BBC World joins hands with Pantaloons for OOH initiative
From floating hoardings to branded kites, Portland thrives on innovation
Maheshwari Advertising bags sole rights for displaying ads on Star City buses in Jabalpur
Times OOH’s giant LED screens catch the attention of Mumbaiites
Gujarat HC bans private hoardings at the ground level in Ahmedabad
Future Media looks to increasing its number of stores to 250 by mid-2007
Zapak goes offline to promote their online games
Maheshwari Advertising launches backlit bus queue shelters in Indore
Coffee Day, Coca-Cola top bids for kiosks at Railway stations
Clear Channel chalks out aggressive growth plans for 2007
Maheshwari Advertising bags sole rights for displaying ads on Star City buses in Bhopal
Matrix Partners support vJive in their broadband digital OOH solutions
"You cannot expect to make money by just planting outdoor media formats arbitrarily"
Clear Channel India’s Robin Carruthers wins the Pinnacle Club Award
Graphisads seeks joint ventures with foreign OOH agencies
Media Mindscapes chalks out outdoor strategy for Nestle Kit Kat Lite
Clear Channel's asset management and outdoor divisions chalk out ambitious plans for 2007
Stick to one partner is Fevicol's mantra to prevent AIDS
New OOH solutions on the cards from One-2-One Technologies
Honda goes the OOH way for new CR-V, targets high-end segment
Clear Channel Communications denies sale of outdoor arm to JC Decaux
SAB creates a Valentine effect for ‘Mohalla Mohabbatwala’
Ogilvy Activation's innovative billboards create hype for International Hutch marathon
Clear Channel ties up with Adwel Advertising for marketing rights of bus shelters in Delhi
“We want to be accountable for every penny the client spends with us”
OOH agency AD’s World may get ISO certification next month, adds another vertical to its fold
UTI Venture Funds invests $10 mn in Laqshya Media
Times OOH's video wall offers the option of TV like commercials on static outdoor displays
Sambhaav Group acquires 260 backlit design bus shelters from Ahmedabad Municipal authorities
"With global outdoor majors coming to India, OOH will evolve beyond its static media heritage"
Acer leverages OOH company AD’s World’s expertise in creating retail stores
Zee’s ‘Betiyaan’ now faces outdoor woes, irks Delhi police
AD’s World poised for robust growth, targets 300 per cent growth in 2006-07
Size matters for Media Mindscapes’ outdoor campaign for Suzuki Zeus
Outdoor agency Media Mindscapes opens third office in New Delhi
Digital Music India on expansion spree, to install 1,000 plasma screens by year end
“Jagran Engage doesn’t wish to promote street furniture and mobile advertising”
Jagran Engage announces major expansion plans
‘Indian outdoor to be first in Asia Pacific to have Dynamic Image Display technology’
Four firms bag Rlys vending kiosks contract
Media Mindscapes bags OOH duties of new Suzuki bike
DuPont’s Teflon based signage solutions gives brand messaging a competitive edge
Aaren Initiative bags mega Tata Indicom outdoor business in 15 states
"In OOH, digital is the way forward"
Lintas IMAG’s Aaren Initiative executes innovative outdoor ad for UTI
Flashed Yesterday
Times OOH bags advertising rights of Patel Bridge in Mumbai for three years
Times OOH bags advertising rights of Patel Bridge in Mumbai for three years
OAC 2006 DAY 2
: Regulations, robust infrastructure to push forward the outdoor ad industry
OAC 2006 DAY 2
: O&M dominates Outdoor Advertising Awards 2006; Saatchi & Saatchi wins Gold
OAC 2006 Day 1
: Creative communication makes your idea stand out in outdoor advertising
OAC 2006 Day 1
: Morning session delves on regulations, creativity and how to make outdoor a $1 bn industry
Kolkata-based Flash Media introduces IMEDIA dynamic digital signage
Jagran’s OOH arm upbeat about future, sees industry grow to Rs 1,800 crore by 2010
TDI International and O&M execute airport media project for Hutch
Ultimat initiates ‘foot branding’ as OOH avenue through customised logo mats
O&M India wins an OBIE outdoor award for Jaipur Foot campaign
Two new categories introduced at Outdoor Advertising Awards 2006
Sambhaav Group acquires rights for advertisement on 846 bus shelters from Ahmedabad Municipal Transport Service
Rlys aim to make a killing from ads
Madison Media launches study to gauge out-of-home viewing
Laqshya Media bags contract to build 500 bus shelters in Dubai
World’s second largest OOH company, JC Decaux, begins operations in India
Sambhaav Group wins bid for GSRTC buses to become Gujarat’s largest OOH player
Mumbai to host second edition of Outdoor Advertising Convention in June 2006
OOH agency Prime Market Reach on account winning spree, bags Siemens, Parle, Wipro
Laqshya Media all set to celebrate 10 years of existence in January 2007
Samsung India's marketing thrust to focus on BTL activities this year
Times OOH’s innovative inflatable grabs eyeballs in Mumbai
Primesite President Indrajit Sen quits, likely to head OOH division of large media house
O&M Kolkata’s HIV/AIDS mascot Buladi to have multi-media presence
“Government regulations are the only deterrent in the development of OOH"
Accord Outdoor goes to town with Colgate MaxFresh
Grey, Media Mindscapes take Indian tourism to the global outdoors
Times OOH wins 40 pc of Kolkata Metro sites to emerge as biggest player
NEW
Times OOH wins 40% of Kolkata Metro sites to emerge as biggest player
Mobile display vans: Providing visibility on the move
Mudra’s OOH division Primesite receives ISO 9001:2000 certification
Swatch goes the kiosks way to catch the eye of its young target group
DNA, Rediffusion create OOH magic with 'Crime Watch' advertising
Hewlett Packard comes up with innovative technologies and modes in outdoors
Leo Burnett to launch BTL arm in India
WPP’s newly launched OOH specialist, Kinetic, eyes billings of Rs 500 cr in first year
WPP launches OOH entity Kinetic in India; Pratap Bose appointed MD, South Asia, Kinetic
“OOH and technology are intricately linked”
Serve and Volley bags outdoor contract for Delhi Metro’s Line 3
“The localised option and scope for measuring ROI works in favour of OOH”
StarSight roped in to handle outdoors for MakeMyTrip.com
“Unlike in print, in outdoors there are multiple opinions”
PANI: The technique of turning walls into advertising sites, Shipra shows the way
With growth close to 20-25 per cent, it's time to take a fresh look at Outdoor
HT Mumbai unleashes second phase of outdoor campaign
OOH: The sheer size advantage and cost effectiveness make it a strong medium
PrimeOutdoors retain UltraTech Cements outdoor business
“OOH is very effective and economical compared to newspapers and TV”
Primesite focuses on brand awareness for HT’s OOH communication
Billboards go off the highways
Primesite takes TVS Motor’s outdoor campaign for new bikes to smaller towns
International: Boom times hit billboard industry; even broadcasters are big buyers of OOH
Red FM seeks to be the ‘voice of the common man’
Times OOH acquires ad space in Delhi Metro
Pantaloon develops special ‘Out of Home’ space division
“OOH has to ensure that it gets its due share in the media planners’ scheme of things”
OOH poised for robust growth with non-traditional media; metros to see more action
Ogilvy Landscapes launches in Pakistan
Madison to offer integrated OOH solutions, makes senior management changes
Times Group officially launches OOH division under Farid Kureshi
NEW
Madison to offer integrated OOH solutions, makes senior management changes
Way-finding signages help PrimeHealthcareSigns find their way to global players
Glow-boards, catchy panels: Delhi Metro becoming a hot spot for OOH advertising
Outdoor medium needs research to develop and grow, say industry experts
Laqshya Media to create specialised divisions
OAC 2005: ‘Everything around you can talk’
OAC 2005 Awards: rmg david bags four golds, three silvers and two merit awards
OAC 2005: Advertising industry opens door for Outdoor
Billing those catchy boards
SpiceJet banks heavily on outdoor campaign
O&M Kolkata’s 'Buladi' outdoor campaign for HIV/AIDS awareness strikes a chord
"With more concerted effort, the Outdoor medium can really come into its own"
Laqshya Media embarks on restructuring exercise
Cotton Gold Alliance unveils outdoor campaign
A wave of growth for outdoor advertising medium
Mumbai's billboards to go dark from 6 pm and 10 pm
Outdoor Advertising Awards to be held on June 11
Sophisticated signage age yet to arrive in India
DC's outdoor duties in Chennai return to OAP India
Outdoor is in
Outdoor Advertising convention to be held in Mumbai on June 10 and 11
‘The Outdoor industry is evolving by the day’
Aaren Initiative wins six new business accounts in the last three weeks
Portland to merge with Poster Publicity to create a global outdoor media unit
Media 24*7 bags in-stadia rights for India, Pakistan cricket match in Bangalore
LemonTree Media bags upper tier stadium rights for India-Pakistan cricket series
DuPont introduces unique 3-layer signage system
It's all not well with outdoor industry
PrimeOutdoors wins Tata Teleservices’ business in HP, MP & Chattisgarh
Unique benefits lure broadcasters to Outdoor medium: Experts
‘Being cost-effective, OOH is poised to overtake other mediums’
The Lintas Media Guide 2005 shows 20 per cent growth in Outdoor
The Lintas Media Guide 2005 shows 20 per cent growth in Outdoor
Outdoor gradually increasing share in media plans
Aaren Initiative wins TN circle outdoor duty of Tata Teleservices
JM Media puts up Hong Kong’s largest outdoor LED screen
HLL ropes in Elephant Design to give shape to Lipton kiosks
Working the great outdoors
PrimeOutdoors measures outdoor advertising efficiency with data-led tools
Out of home but never beyond reach – emergence of an alternative media
‘Branded’ traffic signals open up new outdoors avenue
“Out-of-Home is the fastest growing media segment”
Starcom floats StarSight for outdoor media
Ogilvy India merges OOH businesses, launches Ogilvy Activation
Ogilvy Interactive to help HLL’s i-Shakti project
Home
|
About US
|
The Team
|
Contact US
|
In Press
|
Terms of Use
|
Advertise with us
|
Our Tour & Travel Operator
|
SEO India
|
Articles
|
E-book
|
Press Releases
|
Site Map
Access exchange4media.com on your mobile www.exchange4media.mobi
This site is best viewed in Internet Explorer 5 at 800 X 600 resolution.
Copyright © : 2007 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by
Farid Kureshi leverages domain expertise through `Via OOH` venture