e4m home out of home Expert View Campaign Outdoor Zone
 
 
 Western Railways calls OOH players for 7-year contract; minimum bid amount over Rs 280 cr
 Jindal Stainless, DTC lock horns as Phase II Bus-Q-shelters project comes to a standstill
 OOH Media in strategic tie-up with Blue Foods restaurants chain
 The Meltdown: Peak season fails to cheer outdoor industry as ad spends dip 40 pc
 7 Seas bags ad rights between Mumbai’s Churchgate and Grant Road railway stations
 Graphisads bags 5-year OOH advertising rights for Srinagar Airport
 Posterscope India comes up with its first outdoor innovation for E-Zone in Mumbai
 JCDecaux teams up with Aaren Initiative and O&M to promote mobile services in Delhi
 Bangalore Transport Corp assigns PIS rights for bus shelters to Keltron India
 MMRDA syncs with OOH players to beautify Mumbai bus shelters; plans afoot for AC bus shelters
 Fun Cinema, IMRB join hands to gauge effectiveness of multiplex branding
 The ‘house’ that Jagran Engage built for Airwick
 Atin Promotion & Advertising wins 3-year contract for bus grab handles on Jet Airways buses
 Big Street joins hands with Nielsen to gauge OOH effectiveness of Delhi Metro
 Future TV to install and operate its network at Radhakrishna Group’s Foodland Fresh
 TDI International bags 7-year OOH advertising rights for Cochin Airport for Rs 70 cr
 OOH Media and The Nielsen Company unveil findings of OOH Metrics research
 BMC’s Vision 2050 for Mumbai’s street line
 EncycloMedia Networks creates 3D illusion to promote HP’s ‘all-in-one’ printers
 Bright Outdoor Media bags 120 billboards on Mumbai’s Mira Road-Bhayander stretch
 Brooke Bond Lipton Tea assigns OOH & digital duties to OgilvyAction on project basis
 Laqshya Media bags 5-year OOH ad rights for Coimbatore Airport for Rs 31.20 cr
 Manhattan Communications bags OOH rights for Badamtala Durga Puja organisers in Kolkata
 OOH Media conducts ‘share-n-learn’ forums, OOH Share
 US Advertising bags one-year tender for 700 DTC bus shelters in Delhi
 IndustrySpeak: Indian OOH players feel the ripples of Lehman Brothers` bankruptcy
 Network Media Solutions to offer OOH branding services at India’s largest glass façade
 Real Image acquires US patent for its media and advertising distribution and tracking system
 Jagran Engage bags OOH rights for Moradabad railway station, UPSRTC bus stands
 Aegis Media India launches Posterscope India
 JCDecaux syncs with Pickle for ‘save electricity’ campaign in Delhi
 SatNav Technologies launches GPS navigation product for retail chains in India
 Raj Thackeray’s diktat against the Bachchans: Idea hoardings bear the brunt
 IndustrySpeak: Can Big Street weather the economic downturn, and turn Skywalk into a profitable deal?
 Saket Advertising bags 3-year advertising rights for Prayag Raj Express
 Jindal Stainless bags 10-year tender rights for 400 DTC Bus-Q-Shelters in Delhi
 IndustrySpeak: BMC order to use LEDs for billboards worries OOH players
 Digital Signage Asia 2008 to be held in October; to highlight flexibility & bandwidth of medium
 Parivartan acquires selling rights of 47 public utilities in NDMC area
 “Over time, Future Media has plans to launch its own in-store radio network”
 Idea Cellular effects ‘world’s biggest single city launch’ in Mumbai
 Laqshya Media bags branding rights of Bangalore Airport bus shuttle service for 6 years
 Big Street pays Rs 79 cr to walk the Mumbai Skywalk for next 10 years
 IndustrySpeak: Advertising in Indian airports takes wings on multi-crore deals
 Multiplex advertising showing promise with OOH players bullish about medium
 OOH Media, too, salutes India’s Olympic hero Abhinav Bindra
 Idea Cellular goes far with 141 Wall Street’s OOH innovations
 Accord Advertising to brand rear glass panels of Star Buses in Mumbai
 MPG’s Active looks to strengthening base, explores new mediums of innovations
 Ambient media under the scanner at the Non Traditional Media Summit
 ‘The important model for the future is to position OOH media as a likeable platform’
 “In-store radio plays a big role in setting the ambience within a store”
 Future TV unveils six new offerings catering to different consumption formats
 BMC diktat on commercial rates for political banners and hoardings across Mumbai
 UNICEF, OOH Media join hands for ‘Uniting for Children’ campaign
 Six players in the fray for Mumbai Skywalk contract; winner to be declared this week
 BBMP’s fresh notifications have Bangalore’s outdoor industry worried
 OOH Media launches on screen property OOH Cares
 Laqshya Media, Times OOH, TDI Intl, P-Corp, ETA in race for ad rights of Kochi & Coimbatore airports
 Intergrid Media forays into street furniture segment in pact with Fumes International
 Industry Speak: Indian Railways, the new OOH media vehicle
 Graphisads acquires sole marketing rights for 40 sites in Delhi
 Clear Channel revamps nationwide operations; to split media buying and asset ownership biz
 Jindal Stainless’ OOH outfit Parivartan bags rights of 367 bus shelters in Chennai
  Flashed Yesterday: Pradeep Guha launches OOH company Street Culture
 ZEEL CEO Pradeep Guha launches OOH company Street Culture
 Private equity, realising the power of out-of-home media
 MAM Movies ropes in OOH Media as OOH partner for ‘I am the Change’ film project
 Future Media introduces interactive display GestureTek
 Ban on hoardings sends rates of other OOH media in Chennai skyrocketing
 OAC 2008: ‘Outdoor needs a fundamental rethinking of conventional business & marketing strategies’
 OAC 2008: ‘Simplicity pays off, while complexity might not attract the masses’
 OAC 2008: O&M dominates Outdoor Advertising Awards with 20 metals
 Digital Signage Networks in strategic pact with BSE to give instant stock updates
 OOH Media unveils new media planning package to target specific audiences
 Absolute 3D Visions comes up with India’s first spectacles free 3D screens
 Warburg Pincus investing Rs 276 crore in Laqshya Media
 MIC Electronics wins Delhi Metro LED tender for Rs 45 crore
 Network Media comes up with digital solutions in Mumbai’s High Street Phoenix complex
 Tapping Churchgate to Virar @ Rs 5 lakh a month
 VIA OOH adds multiple properties in Delhi, Gurgaon, Mumbai
 Bringing the ‘Heartland of the Mumbai Roadside’ to the forefront
 Laqshya to provide impetus to Calcutta Ad Club creative excellence awards
 Laqshya is OOH media partner of IIFA Awards
 MPG gets ‘Active’ in OOH arena
 “Bluetooth technology can enable real-time interaction with TG”
 Media Mindscape to handle OOH duties for UTVi channel
 Mudra, The Works, idream teams win at 2008 OOBY Awards
 121 Technologies unveils new Bluetooth/SMS enabled easyTXT smart signage
 ‘Digital OOH is not consumer engagement, but consumer entrapment’
 Limca takes a ride along India’s highways in new OOH campaign
 EasyCabs out to drive in advertising on radio cabs
 Outdoor Advertising Convention to bring OOH industry under the scanner; Times OOH to sponsor OAA 2008
 Orienta Cine Advertising bags on-screen media rights from Fame Multiplex
 The Khali effect: Laqshya, Ten Sports go all out to celebrate WWE wrestler’s homecoming
 Luminelle Solar Technologies bags rights for 100 bus shelters in Bhopal
 Future Media to host creative minds on defining trends for in-store communication
 Laqshya Group sets up world’s first air conditioned public bus shelters in Dubai
 Integrid Media signs deals worth Rs 4.5 crore per month with 3 OOH media owners
 Georgia Aquarium selects Infosignz to power its digital signage network
 Farid Kureshi leverages domain expertise through ‘Via OOH’ venture
 Farid Kureshi leverages domain expertise through `Via OOH` venture
 OOH Media ties up with CNBC TV18 for Emerging India Awards 2008
 A brush with JetLite campaign gives birth to Air Deccan’s ‘We’d rather you smile :)’ campaign
 Get the shoes out to get customers in – Reebok’s mantra for Hexride
 Future Media acquires media rights of 3 properties in the ‘ambience of consumption’
 Big Street bullish on use of street furniture
 BILT signs on Percept OOH for its outdoor duties
 Future TV seeks compelling communication via ‘Gone in 30 Seconds’ film contest
 Percept Out-of-Home bags outdoor duties for UTV Movies
 After Mumbai, Meru Radio Taxis come to Delhi; prove to be good OOH platform too
 OOH advertising in India goes eco-friendly
 C2E Technology Labs goes live with in-tunnel ads in Delhi Metro
 InfoSignz to launch in India on March 10; introduces free digital signage platform
 OOH Media introduces new media planning tool ‘flexicasting’
 Future TV puts consumers at a vantage point
 Eye Candy Visuals does some billboard innovation for Maruti Suzuki’s Grand Vitara
 Fourth edition of Outdoor Advertising Awards to be held on June 27-28, 2008
 Ooha sets up first free Internet kiosk in Chennai, to benefit users and advertisers alike
 Ogilvy Activation, HT, BMC undertake innovative ‘Don’t drink and drive’ campaign in Mumbai
 Ogilvy Activation gets Vodafone roaming at Goa Airport
 Budget Wishlist: OOH industry wants lowering of total duties to 16 pc from 34 pc
 Laqshya Media to give an outdoor boost to ‘Jodhaa Akbar’
 Digital Signage Networks brings interactivity to digital screens
 Jagran Engage goes digital in Bangalore, gets exclusive rights to market 4 key flyovers
 PVR forms JV with Thailand’s Major Cineplex Group to develop lifestyle entertainment concepts
 AMO Communications, Future Media to promote Goa Tourism via in-store medium
 OOH Media roped in as OOH TV partner for Corporate Olympics
 Microsoft unveils digital advertising technologies at its fourth annual Demo Fest
 Bharat Petroleum, Future Media join hands to launch TV screens at petrol pumps
 C2E Technology Labs ready to unveil in-tunnel ads in Feb; Kotak Life Insurance brought in as first advertiser
 BMC issues new guidelines for OOH advertising space in Mumbai
  Flashed Yesterday: Times OOH adds outdoor business worth Rs 30 crore to its kitty in Jan 2008
 Times OOH adds outdoor business worth Rs 30 crore to its kitty in Jan 2008
 Advertisers reach out for Indoor Media’s unique Asian marketing menu mix
 LiveMedia chalks out aggressive growth plans for 2008
 OOH Media introduces love vignettes for Valentine’s Day
 Ogilvy Activation ‘submerges’ a city to create awareness about global warming
 Tata Tea now in the out-of-home beverage segment
 OOH Media in strategic partnership with IIT Bombay’s Techfest 2008
  Flashed Yesterday: Lehman Brothers and Goldman Sachs pick up 20 pc stake in Times OOH
 Lehman Brothers and Goldman Sachs pick up 20 pc stake in Times OOH
 Big FM goes 360 degrees for its ‘Chipak Ke Jeeto’ contest
 Integrid Media to expand in OOH advertising activation space, to build own portals
 The Mumbai Festival 2008 ropes in OOH Media as exclusive out-of-home partner
 Jagran Engage to increase footprint in Hindi heartland; bags sole hoarding rights in Aligarh
 View 24*7 launches OOH TV channel Sellivision
 C2E Technology Labs adapts in-tunnel technology for Delhi Metro
 “Cafes, late-night leisure centres, cineplexes are offering an increasingly out-of-home lifestyle”
 vJive Networks and NewsMarket to bring international news video to 100,000 PoPs by 2010
 Pyramid Saimira acquires 51 per cent stake in Dimples Cine Advertising
 Clear Channel Bangalore creates outdoor buzz for RU Nutz
 IndustrySpeak: Does Mumbai need regulation for OOH advertising?
 Flashed Yesterday: CVL Srinivas appointed CEO of media convergence co. SureWaves
 CVL Srinivas appointed CEO of media convergence co. SureWaves
 OOH Media in strategic tie-ups with Shoppers’ Stop, Trent Ltd and Oxford Bookstore
 IOAA proposes standing committee on OOH developments for Mumbai
 Times OOH dons new visual identity
 DNA’s ‘Famous Last Words’ campaign wakes up Mumbai to evils of drunken driving
 Starcom MediaVest Group launches OOH arm, Navia, in Malaysia
 Clear Channel conveys ‘Birla Plus is now UltraTech’ with 1,350 sites in 82 cities
 JCDecaux wins advertising contract for Bangalore International Airport
 Mediaware Infotech develops ERP system for outdoor media companies
 Outdoor specialists welcome Delhi’s new OOH policy
 International: The Best Out-of-Home Strategy? Surround Them
 Future TV introduces contests for consumer interactivity
 Crayons Communications initiates first helicopter giant banner operation in Dubai
 OOH companies unite under Indian Outdoor Advertising Association (IOAA)
 OOH companies unite under Indian Outdoor Advertising Association (IOAA)
 HP India bets big on digital printing and outdoor advertising in India
 Flashed yesterday: Out-of-home TV company OOH Media acquires AdImpact
 Out-of-home TV company OOH Media acquires AdImpact
 Flashed yesterday: Big FM launches OOH division ‘Big Street’; kicks off with display rights in Delhi Metro
 Big FM launches OOH division ‘Big St