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All About Outdoor to set up an OOH media knowledge repository

13-April-2013
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All About Outdoor to set up an OOH media knowledge repository

All About Outdoor has launched the country’s first ever outdoor media knowledge repository – Outdoor Media Plan. Outdoor Media Plan is an online knowledge bank of trade insights, which will showcase tailor made ready-to-use reports, helping meet the objectives of brand custodians, media planners and buyers and media asset owners, who often struggle with sourcing dependable information while planning their outdoor media campaigns.

This latest venture from All About Outdoor is in strategic partnership with Havas Media. Outdoor Media Plan will officially launch on July 1, 2013 with its first set of offerings.

Outdoor Media Plan will collate and process inputs on customised research gathered from nationwide knowledge partners, bringing in credible extracts on category spends, brand-wise-investment, supplier database, innovations, media-price benchmarking, latest campaigns and emerging technologies at a click of a button.

The above set of knowledge will be available on Outdoor Media Plan as paid reports. Outdoor Media Plan will also engage in offline corporate consultancy and preparation of need based reports for clients.

Speaking on his new venture, Ankur Rastogi, Founder and Chief Strategist, Outdoor Media Plan said, “Bringing in structured knowledge is one of the key prerogatives that this industry needs and I strongly feel this will not only broaden the horizons, but with the experience of our knowledge partners, it will put forward instant marketing solutions for trade professionals.”

In an official communiqué, Anita Nayyar, Chief Executive Officer, Havas Media, India & South Asia said, “We are delighted to be a strategic partner in this new venture as we have always believed in the power of knowledge for our others offerings on TV, print, radio and digital. Outdoor advertising has not grown at the expected rate and to attain growth and maturity we need to invest in research and knowledge. I’m glad that Havas Media is a co-custodian for this initiative.” 

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