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After Mumbai, Meru Radio Taxis come to Delhi; prove to be good OOH platform too

21-March-2008
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After Mumbai, Meru Radio Taxis come to Delhi; prove to be good OOH platform too

Given the spate of crimes committed by taxi drivers and rampant overcharging, there has been a crying need for safe and reliable taxi service in the National Capital, especially at night. Radio taxi service is proving to be great relief for commuters. A year after launching metered radio taxi service in Mumbai, V-Link Taxi Pvt Ltd, in association with India Value Fund, has launched its Meru Radio Taxi service in Delhi.

Not only are these taxis geared to provide the best in class ‘quick response’ service to the daily cab user, they will also be used for displaying corporate advertisements. CB Singh, Regional Manager-Operation (North), V-Link Taxi, said, “We are offering advertisement space in the four doors of the vehicle. The advertisement period is for six months on a fleet of cars not less than 50 vehicles. At present, we have tied up with Bharti Airtel for a fleet of 100 cars. In Mumbai, we have clients like Bharat Petroleum Corporation Ltd (BPCL) and Radio City.”

Singh is also interested in using neon-lit boxes on the roof of the radio taxis for advertisement, has ruled that out for the time being.

The differentiating factor of Meru Radio Taxis is that they will focus on ensuring availability to the retail customer as well. Meru would deploy around 250 taxis in Delhi initially, increasing the fleet to 1,000 taxis by early 2009.

Neeraj Gupta, MD, V-Link, said, “We are in a unique position to expand our radio taxi business across India as we have gained tremendous experience in the demanding Mumbai market over the last year. We have engaged the best-in-class service providers to build the service delivery and technology elements for this project. Our success in Mumbai is due to our strong emphasis on providing a high-quality, comfortable and affordable travel experience for our customers.”

With the Commonwealth Games in Delhi in October 2010, the company plans to scale up its services. Last week, the company launched its operation in

Hydrabad, deploying 350 radio taxis for airport passenger service to begin with. They plan to introduce their service in Bangalore by early April 2008.

Gupta added, “Our radio taxi service will provide customers the opportunity to commute in a modern air-conditioned taxi, enabled by GPS-based dispatch technology. The customers have 100 per cent assurance of a tamper-proof meter and a printed receipt for each fare.”

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