Top Story


Home >> Out-of-home >> Article

Adz Edge-West rolls out OOH campaign for Titan

Font Size   16
Adz Edge-West rolls out OOH campaign for Titan

Adz Edge, a division of OAP (I) Pvt Ltd, which recently bagged the outdoor duties for Titan Industries Ltd, has rolled out its first OOH campaign for Brand Titan. Adz Edge offers strategic outdoor media solutions to clients through various tools it has developed in-house to give a scientific approach while planning for any particular campaign.

Through their first campaign in outdoor advertising, within two months of the start-up, Adz Edge, West branch's objective is to reach out the top-notch and young professionals who believe in style statements.

Titan's newly introduced range is the highlight of the first phase of the outdoor campaign and the second phase revolves around re-positioning the brand with revived creative. To accomplish the objective, immense research work has been conducted by Adz Edge in terms of mapping the stores, identifying the target audience and adopting the specific strategy to get that desired reach amongst the consumer. The campaign is designed to build the frequency and reach public utilities landmark billboards, store specific media vehicles, bus shelters are considered in sync with the mapping and strategy. Unique Public Utility backlit walls are also used in the campaign.

Talking about the campaign, Anirban Ghosh, Senior Vice-President, Adz Edge, said, “Adz Edge aims to work with cutting edge services to the client. Training, use of technology, root cause analysis, corrective action, preventive action; are the few of the initiatives already taken and there will be many more. Titan has been the first major win from the Adz Edge Mumbai office. While Adz Edge Delhi which started operations earlier has handled clients like Bridgestone, Jaguar Bath Fittings and Sare Builders.”

He further said, “It’s a one month campaign and Adz Edge has done this only in Mumbai. Titan's newly introduced range is the highlight of the first phase of the outdoor campaign and the second phase revolves around repositioning the brand with revived creative.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking