Adz Edge, a division of OAP (I) Pvt Ltd, which recently bagged the outdoor duties for Titan Industries Ltd, has rolled out its first OOH campaign for Brand Titan. Adz Edge offers strategic outdoor media solutions to clients through various tools it has developed in-house to give a scientific approach while planning for any particular campaign.
Through their first campaign in outdoor advertising, within two months of the start-up, Adz Edge, West branch's objective is to reach out the top-notch and young professionals who believe in style statements.
Titan's newly introduced range is the highlight of the first phase of the outdoor campaign and the second phase revolves around re-positioning the brand with revived creative. To accomplish the objective, immense research work has been conducted by Adz Edge in terms of mapping the stores, identifying the target audience and adopting the specific strategy to get that desired reach amongst the consumer. The campaign is designed to build the frequency and reach public utilities landmark billboards, store specific media vehicles, bus shelters are considered in sync with the mapping and strategy. Unique Public Utility backlit walls are also used in the campaign.
Talking about the campaign, Anirban Ghosh, Senior Vice-President, Adz Edge, said, “Adz Edge aims to work with cutting edge services to the client. Training, use of technology, root cause analysis, corrective action, preventive action; are the few of the initiatives already taken and there will be many more. Titan has been the first major win from the Adz Edge Mumbai office. While Adz Edge Delhi which started operations earlier has handled clients like Bridgestone, Jaguar Bath Fittings and Sare Builders.”
He further said, “It’s a one month campaign and Adz Edge has done this only in Mumbai. Titan's newly introduced range is the highlight of the first phase of the outdoor campaign and the second phase revolves around repositioning the brand with revived creative.”