Adz Edge, a division of OAP (I) Pvt Ltd, recently launched an outdoor media campaign in Mumbai for Tanishq’s new collection, Mia, for career oriented women.
As part of the campaign, Adz Edge has been handling railway station branding, bus shelters and billboard at one of the main suburban railway stations, Vashi.
Talking about the campaign, Anirban Ghosh, Sr. Vice President, Adzedge said, “Tanishq is one of the most trusted and renowned brand in the country and we are very proud to be associated with it. Client liked our strategic approach and also the methodology (Using various media tools) through which we identified the TG catchment areas. AdzEdge hopes to do many more and much bigger outdoor campaigns in future and remain associated with the brand for many years to come. We first mapped the TG specific location to reach out to them and finally decided to go with media around the railway stations, bus shelters and high impact billboard at the identified TG location.”
Tanishq targets working women with sub-brand Mia