Top Story


Home >> Out-of-home >> Article

Adz Edge launches OOH campaign for Tanishq Mia

Font Size   16
Adz Edge launches OOH campaign for Tanishq Mia

Adz Edge, a division of OAP (I) Pvt Ltd, recently launched an outdoor media campaign in Mumbai for Tanishq’s new collection, Mia, for career oriented women.

As part of the campaign, Adz Edge has been handling railway station branding, bus shelters and billboard at one of the main suburban railway stations, Vashi.

Talking about the campaign, Anirban Ghosh, Sr. Vice President, Adzedge said, “Tanishq is one of the most trusted and renowned brand in the country and we are very proud to be associated with it. Client liked our strategic approach and also the methodology (Using various media tools) through which we identified the TG catchment areas. AdzEdge hopes to do many more and much bigger outdoor campaigns in future and remain associated with the brand for many years to come. We first mapped the TG specific location to reach out to them and finally decided to go with media around the railway stations, bus shelters and high impact billboard at the identified TG location.”

Also read:

Tanishq targets working women with sub-brand Mia


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016