Mumbai-based OOH company Accord Advertising Pvt Ltd has bagged the exclusive rights to brand the rear glass panels for Star Buses in Mumbai for the next five years under the first find scheme that BEST has for media owners.
Anil Kannambille, Founder of Accord Advertising, said, “The best part about advertising on these glass panels is that it comes at just the right height. It is clutter free as there is no other advertising space on these buses. The size of the glass is 86”x38” and it is fabricated with one-way vision vinyl. Hence, people sitting inside the buses can see outside the rear glass, however, the traffic outside can see only the advertisement on the glass panel. Each bus back glass wrap is priced at Rs 10,000 plus the printing cost.”
Altogether, there are 31 Star Buses in the city, with each making three trips per day on an average. The division of the buses throughout the various bus depots in Mumbai is as follows:
Kannambille further said, “It’s a brand new medium and worth exploring. It is sure to give your product the desired reach and outcome, especially as we will be giving these 31 Star Buses as a complete package to only one product/ company. All Star Buses will carry the same brand name on them, which will make brand recall a lot more convenient for the viewers.”