Top Story


Home >> Out-of-home >> Article

Aaren Initiative wins TN circle outdoor duty of Tata Teleservices

Font Size   16
Aaren Initiative wins TN circle outdoor duty of Tata Teleservices

Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group, has been awarded the out-of-home solutions account for the prestigious TN circle of Tata Teleservices. This account was won in a multi-agency pitch, where the incumbent agency was RMG David.

Tata Teleservices is a leading player in the telecom sector and currently operates in over 80 towns and has ambitious expansion plans to further augment its presence.

"We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us win new businesses in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices,” said Ashish Bhasin, Managing Director, Aaren Initiative, and Director, Integrated Marketing Action Group, Lintas India.

Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, the only tool of its kind in India, which provides error-free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative, is the only planning tool currently available in India which lists more than 9,000 out-of-home options in nine cities, along with different angles of photographs, access maps and a unique rating system and visibility score.

The group has expanded its operations to handle OOH operations in more than 126 cities and towns for blue-chip clients like LG Electronics, Pantaloon, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank, to name a few.

Aaren Initiative also runs Linterland (rural), dCell (strategic design), Lin Opinion (PR), Advent (events), Lintas Personal (CRM & direct marketing), Lintertainment (entertainment marketing) and Lintas Healthcare.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.