Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group, has been awarded the out-of-home solutions account for the prestigious TN circle of Tata Teleservices. This account was won in a multi-agency pitch, where the incumbent agency was RMG David.
Tata Teleservices is a leading player in the telecom sector and currently operates in over 80 towns and has ambitious expansion plans to further augment its presence.
"We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us win new businesses in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices,” said Ashish Bhasin, Managing Director, Aaren Initiative, and Director, Integrated Marketing Action Group, Lintas India.
Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, the only tool of its kind in India, which provides error-free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative, is the only planning tool currently available in India which lists more than 9,000 out-of-home options in nine cities, along with different angles of photographs, access maps and a unique rating system and visibility score.
The group has expanded its operations to handle OOH operations in more than 126 cities and towns for blue-chip clients like LG Electronics, Pantaloon, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank, to name a few.
Aaren Initiative also runs Linterland (rural), dCell (strategic design), Lin Opinion (PR), Advent (events), Lintas Personal (CRM & direct marketing), Lintertainment (entertainment marketing) and Lintas Healthcare.