Aaren Initiative, the outdoor company of Lintas India's Integrated Marketing Action Group, has bagged six new business accounts in the last three weeks. These include the outdoor business from the newly-launched CNBC's Awaaz Channel, Sutherland, Indus League, Dena Bank and Tata Indicom (TN Circle).
Commenting on the wins, Ashish Bhasin, Director IMAG, Lintas India, said, "It's been a great run for Aaren Initiative and we are proud to be bringing professionalism in an industry characterised by shady players and unscrupulous agencies. Our clients are recognising this and that is resulting in our success. Aaren Initiative, as a policy, has decided not to be over dependent on any one industry, hence the diverse new business wins."
In order to provide better services to their clients, Aaren Initiative have expanded their operations, by increasing the number of people and the offices. Aaren Initiative will now have a presence in 17 cities and will handle outdoor advertising in over 168 towns & cities for clients like LG, Pantaloons, Big Bazaar, The Hindu Group, Thai Airways, Indian Express, Mont Blanc, Mutual Funds and others.
AiPT (Aaren Initiative Planning Tool), the only map, picture and rating based outdoor planning tool in India, has now been upgraded with data on over 10600 hoardings in 12 cities. It is planned to put AiPT on the web, as an exclusive offering to Aaren Initiative clients, from May 2005.