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“Out-of-Home is the fastest growing media segment”

“Out-of-Home is the fastest growing media segment”

Author | exchange4media News Service | Thursday, Aug 12,2004 6:55 AM

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“Out-of-Home is the fastest growing media segment”

Pratap Bose, President, Ogilvy Activation, says the outdoor market is currently looking positive because of the increase in bookings driven largely by media, entertainment, telecom and finance categories. But he is worried over the stranglehold of the telecom industry which accounts for almost 40 per cent of the outdoor spend.

Tags: e4m

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