Top Story


Home >> Out-of-home >> Article

‘The Outdoor industry is evolving by the day’

Font Size   16
‘The Outdoor industry is evolving by the day’

Outdoor has always provided more scope in terms of application of new technology, innovation and other factors. Today it is laser shows; tomorrow it will be something else. In the last four to five years, there has been a steady growth in outdoor spends by clients across categories, observes Abhijit Sen Gupta, CEO, OAP India.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...