The second edition of e4m & n2m OOH Conference and Awards for Outdoor Advertising & Digital Signage has been announced. The Awards, established in 2011, have been highly endorsed by the industry. Ashish Bhasin, Chairman & CEO, South East Asia, Aegis Media, is Jury Chairperson this year.
The second edition will recognise and reward the exceptional work in OOH advertising and digital signage from the time period between January 2011 and December 2011.
Some of the major winners in 2011 included Philips, which was adjudged OOH Advertiser of the Year; Mudra Max was declared OOH Agency of the Year; JC Decaux was declared OOH Media Owner of the Year; both Volkswagen and ‘3 Idiots’ took home the Awards for Outdoor Campaign of the Year.
This year, the Awards have been divided into seven broad categories:
1. Innovation in OOH
Awards in this group to be given to Agency-Client or OOH Media Owner-Client combinations.
Innovative Use of Existing Medium: Brand that has used the OOH medium in a unique manner or in a manner not seen before.
Innovative Creation of a New Medium: Creation of a new OOH medium never used before.
Best/ Innovative Brand Fit within Existing Media: Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.
2. Use of New media in an OOH Environment
Awards in this group will be given to Agency-Client or OOH Media Owner-Client combinations.
Most Innovative Use of Digital OOH Media: (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.) Brand that has used New Media/ Digital OOH medium in a unique manner or in a manner not seen before.
Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment: (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.) Brand that has used New Media/ Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before.
Most Innovative Use of Moving Media: (For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.) Brand that has used New Media/ Digital OOH medium in a moving media in a unique manner or in a manner not seen before.
3. Strategic Planning and Effectiveness in OOH Media
Awards in this group to be awarded to Agency-Client combinations.
Best Outdoor Plan – Strategy: Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/ Units.
Most Effective Outdoor Plan: Effectiveness of the outdoor plan in terms of reaching its objective, in terms of impact, relevance and cost effectiveness.
4. Creative Awards
Jury will look for the most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be given to Agency-Client or OOH Media Owner-Client combinations.
• Banking, Financial Services & Insurance
• Entertainment & Media
• Consumer Durables
• Public Service/ Corporate Social Responsibility
5. Excellence Awards
• Outdoor Campaign of the Year
• OOH Campaign of the Year
• OOH Agency of the Year
• OOH Advertiser of the Year
6. Popular Choice Awards
• Outdoor Media Owner of the Year
• OOH Media Owner of the Year
• OOH Person of the Year
• Printer of the Year
• Outdoor Display Manufacturer of the Year
• Lifetime Achievement Award
7. Synergy Award
This award recognises outstanding effort on the part of an agency to take the core creative idea of the multi-media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.
For further details and to send in your entries, please visit:
Our typical marketing budget is usually 10 per cent of the topline spend