The need of the hour for brands is to be creative, to be different on outdoor media. Today, brands cannot afford to replicate creatives on a powerful medium such as outdoor. Outdoor media has evolved and is no more a recall medium of communication.
According to Sudeep Narayan, Marketing and PR Director, Volvo India, “Marketers haven’t realised the creative potential of OOH.”
Narayan is of the opinion that today the word innovation is the most abused one. He believes that it is time to look at creating impressive solutions and integrate media to generate effectiveness. Narayan thinks that outdoor can be a more engaging medium than digital if used smartly.
To know more on what Narayan has to say, watch the video