Top Story


Home >> Out-of-home >> Article

2-min video: OOH can be more engaging than digital – Sudeep Narayan

Font Size   16
2-min video:  OOH can be more engaging than digital – Sudeep Narayan

The need of the hour for brands is to be creative, to be different on outdoor media. Today, brands cannot afford to replicate creatives on a powerful medium such as outdoor. Outdoor media has evolved and is no more a recall medium of communication.

According to Sudeep Narayan, Marketing and PR Director, Volvo India, “Marketers haven’t realised the creative potential of OOH.”

Narayan is of the opinion that today the word innovation is the most abused one. He believes that it is time to look at creating impressive solutions and integrate media to generate effectiveness. Narayan thinks that outdoor can be a more engaging medium than digital if used smartly.

To know more on what Narayan has to say, watch the video


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’