121 Technologies has unveiled its Bluetooth/SMS enabled easyTXT smart signage solutions. easyTXT is a digitally enhanced media format for deployment at OOH locations such as retail spaces, airports, malls/multiplexes, exhibitions, events. The technology allows potential customers’ mobile phones to be registered in an intuitive manner to receive offers and notifications.
One-2-One is a new business that is solely focused on innovative technologies for advertising media. It provides bluecasting technology solutions to the advertising industry for effective campaigns. It works with key global media agencies and brands by providing solutions for effective communication. One-2-One is based in Pune, about 3 hours drive from Mumbai. One-2-One provides all India support for its products
The technology is location specific. For instance, a pizza outlet in a foodcourt in a mall can send out specific SMSes about its meal deals. For this, the outlet has to install a light box with the easyTXT hardware unit mounted inside it. The unit has bright flashing LEDs that ensure maximum eyeballs see the signage.
Once near the signage, users need to turn on the Bluetooth feature on their mobile handsets, accept the incoming connection and enter the pairing code written on the signage to start receiving the offers/notifications from that brand. The pairing code ensures that only those people interested in receiving the offers get them.
Nilesh Kale, Director, 121 Technologies, said, “We will start demonstrating this technology next week to advertisers. It’s an interesting way to integrate SMS campaigns with Bluetooth.”
This technology is also ideal for voting for various TV reality shows, making it easier for viewers to vote for their choice by walking up to the easyTXT sign that displays their favourite contestant and accepting the incoming Bluetooth connection.
The vote shall be cast via an SMS sent from their mobile phone directly to the channels’ shortcode after accepting the Bluetooth connection.