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Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

Author | exchange4media News Service | Friday, Mar 27,2015 9:20 PM

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 Milestone Brandcom, Mother Dairy shine at exchange4media NEONS 2015

The fifth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon this evening (March 27, 2015).

In all, 49 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mother Dairy emerge as the major winners. The total metals given away tallied at 12 Gold, 11 Silver and 19 Bronze.

Some of the Gold winners included Otis Elevators’ ‘One Powerful Idea’ (Innovative Use of Existing Medium), Milestone Brandcom for Masina Hospital’s ‘Blood Donation’ campaign (Innovative Creation of a New Medium), Milestone Brandcom for Goodyear’s ‘Run on Flat’ (Most Innovative Brand Fit within Existing Media), GroupM Dialogue Factory for IAA’s ‘Ungli Uthao’ (Most Innovative Use Of Digital OOH Media and Public Service/Corporate Social Responsibility), Laqshya Media Group for Sony Mobile’s ‘ Xperia Activation’ (Most Innovative Use Of Indoor OOH Media In A Point-Of-Purchase Environment), DDB Mudra Group for Nerolac’s ‘Rang De Patang’(Most Innovative Use of Moving Media) and Madison OOH for JK Helene Curtis’ ‘Park Avenue Storm Integrated Campaign’ (Best Outdoor Plan- Strategy).

Milestone Brandcom won both the ‘Media Agency of the Year’ and ‘Creative Agency of the Year’ with a total tally of 3 Golds, 3 silvers and 3 Bronze. This was followed by Madison OOH (3G, 2S, 1B)  and DDB Mudra Group (1G, 1S, 4B) who found themselves tied with 6 metals each.

The ‘Media Owner of the Year’ award went to JC Decaux India.

From the brand perspective, the jury awarded Mother Dairy as the ‘Advertiser of the Year’ while its ‘Good Morning = Doodh Morning” campaign was awarded the Campaign of the Year.

Haresh Nayak, MD of Posterscope Group India was honoured with OOH Person of the Year, while the Lifetime Achievement of the Year award went to Lt. Shri Raj Vasudeva, Founder, Hindustan Publicity.

The complete list of winners of the OOH Awards 2014:

101. Innovative Use Of Existing Medium
S.No. Agency Campaign Name Client Name Metals
1 United Technologies OTIS Elevators - One Powerful Idea United Technologies Gold
2 DDB Mudra Group Meet South Africa South Africa Tourism Bronze
102. Innovative Creation Of A New Medium
S.No. Agency Campaign Name Client Name  
6 Milestone Brandcom Blood Donation Masina Hospitals Gold
5 DDB Mudra Group Health Cha Shree Ganesh Zydus Wellness Ltd Silver
4 Brandmovers MTS Drone MTS Telecom Bronze
 
103. Best / Innovative Brand Fit Within Existing Media
S.No. Agency Campaign Name Client Name  
1 Milestone Brandcom Run on Flat Goodyear Gold
5 Madison OOH Park Avenue Storm Trial Room Sampling J K Helene Curtis Silver
 
201. Most Innovative Use Of Digital OOH Media
S.No. Agency Campaign Name Client Name  
3 GroupM Dialogue Factory Ungli Uthao International Advertising Association Gold
2 Knight Riders Sports The Knighting Ceremony Knight Riders Sports Pvt. Ltd. Silver
1 Brandmovers MTS Drone MTS Telecom Bronze
 
202. Most Innovative Use Of Indoor OOH Media In A Point-Of-Purchase Environment
S.No. Agency Campaign Name Client Name  
5 Laqshya Media Group Sony Xperia Activation Sony Mobile Gold
7 Posterscope India Whiskies of the World Beam Suntory Silver
1 Viacom 18 Teenage Mutant Ninja Turtles Viacom18 Bronze
 
203. Most Innovative Use Of Moving Media
S.No. Agency Campaign Name Client Name  
2 DDB Mudra Group Rang De Patang Nerolac Gold
3 Kinetic WorldWide Chidiya Ghar SAB TV Bronze
 
301. Best Outdoor Plan - Strategy
S.No. Agency Campaign Name Client Name  
4 Madison OOH Park Avenue Storm Integrated Campaign JK Helene Curtis Gold
5 Madison OOH EPIC Channel Launch (Integrated) EPIC Channel Silver
1 DDB Mudra Group Health Cha Shree Ganesh Zydus Wellness Ltd Bronze
 
302. Most Effective Outdoor Plan
S.No. Agency Campaign Name Client Name  
1 Posterscope India Good Morning = Doodh Morning Mother Dairy Gold
2 Kinetic WorldWide Vodafone Everybody wins Vodafone Bronze
3 Milestone Brandcom Darr At the Mall Sony Max Bronze
 
401. Telecom Product & Services
S.No. Agency Campaign Name Client Name  
4 Kinetic WorldWide Vodafone Cookies Vodafone Silver
 
402. Banking, Financial Services & Insurance
S.No. Agency Campaign Name Client Name  
2 Milestone Brandcom Priority Axis Bank Silver
6 Milestone Brandcom My Idea of Progress Axis Bank Bronze
 
403. Entertainment & Media
S.No. Agency Campaign Name    
3 Milestone Brandcom Aap Apni Rajneeti ki Rai Kahan Banate Hain ABP News Silver
1 Milestone Brandcom Darr At the Mall Sony Max Bronze
4 Alakh Advertising & Publicity Shunya Outdoor Times Television Bronze
 
404. Automobiles
S.No. Agency Campaign Name Client Name  
1 Posterscope India Rev Up!!! Nissan Bronze
2 Laqshya Media Group Make way for the Ciaz Maruti Suzuki Bronze
 
405. FMCG
S.No. Agency Campaign Name Client Name  
4 Posterscope India Good Morning = Doodh Morning Mother Dairy Silver
1 Madison OOH Tic Tac Strawberry Fields Challenge Booth Ferrero India Bronze
 
406. Consumer Durables
S.No. Agency Campaign Name Client Name  
3 Laqshya Media Group LG DND Innovation LG Bronze
 
407. Public Service/Corporate Social Responsibility
S.No. Agency Campaign Name Client Name  
8 GroupM Dialogue Factory Ungli Uthao International Advertising Association Gold
2 Milestone Brandcom Rain Shelter SOS Children’s Villages India Silver
5 Kinetic WorldWide Vodafone Text Vodafone Bronze
 
408. Travel & Leisure
S.No. Agency Campaign Name Client Name  
2 DDB Mudra Group Meet South Africa South Africa Tourism Bronze
 
409. Beverages & Food
S.No. Agency Campaign Name Client Nam3  
3 GroupM Dialogue Factory Kellogg’s Breakfast Xpress Kellogg India Bronze
 
410. Retail Advertising
S.No. Agency Campaign Name Client Name  
3 Milestone Brandcom Happy Furniture to You Pepperfry.com Gold
 
411. Corporates
S.No. Agency Campaign Name Client Name  
3 Madison OOH Wockhardt Hospital Launch Wockhardt Hospital Gold
 
412. Others
S.No. Agency Campaign Name Client Name  
2 DDB Mudra Group Shine.com's Mr.M Shine.com Bronze
 
501. Synergy Award
S.No. Agency Campaign Name Client Name  
1 Madison OOH Wockhardt Hospital Launch & Awareness Drive Wockhardt Hospital Gold
2 Posterscope India Good Morning = Doodh Morning Mother Dairy Silver
 
1 OOH Creative Agency of the Year Milestone Brandcom  
2 OOH Media Agency of the Year Milestone Brandcom
3 OOH Campaign of the Year Good Morning= Doodh Morning
4 OOH Advertiser of the Year Mother Dairy
5 OOH Person of the Year Haresh Nayak, Posterscope
6 Lifetime Achievement Award Raj Vasudeva, Hindustan Publicity

 

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