‘Digital OOH yet to achieve critical mass’

‘Digital OOH yet to achieve critical mass’

Author | exchange4media News Service | Friday, Apr 10,2009 8:10 AM

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‘Digital OOH yet to achieve critical mass’

“Digital OOH started in the last one year or so. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium there is a possibility of interacting with the TG on real-time, which needs to be exploited,” says M Kumar, GM - Brand Development, Jagran Engage. more...

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