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"Brands need to focus on innovation & consumer-engaging outdoor activities"

"Brands need to focus on innovation & consumer-engaging outdoor activities"

Author | Priyanka Nair | Friday, Oct 18,2013 8:10 AM

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"Brands need to focus on innovation & consumer-engaging outdoor activities"

There are opportunities of int’l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand’s message, says Loop Mobile’s Shalini Gupta More

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