HLL ropes in Elephant Design to give shape to Lipton kiosks

Drinking tea is soon going to be the coolest thing to do for India's Gen Next and working hard to make this happen is the Pune-based design company El...

Working the great outdoors

Ad agencies with OOH operations such as Mudra (Primesite), Lintas (Aaren Initiative), O&M (Ogilvy Activation) and Madison Outdoor (MOMS) are incorpora...

Brent Kennedy, President & CEO, DDB Japan

“OOH as a medium has the greatest flexibility in terms of being able to transform ideas and imaginations into reality and as long as we have people wa...

PrimeOutdoors measures outdoor advertising efficiency with data-led tools

In recognition of the changing advertiser requirements and new paradigms of the out-of-home business, PrimeOutdoors has developed and implemented a se...

Pratap Bose, President, Ogilvy Activation

“The outdoor market in India is currently looking positive. There is an increase in bookings – more short-term than long-term, largely driven by media...

Out of home but never beyond reach – emergence of an alternative media

The traditional brand communication mediums are facing serious threat from the emerging ‘out-of-home communications’ (OOH). The OOH consti...

‘Branded’ traffic signals open up new outdoors avenue

Traditional outdoor media is becoming monotonous. To cut through the clutter and to ensure eyeballs, Luminelle Solar Technologies Ltd. has introduced...

“Out-of-Home is the fastest growing media segment”

Pratap Bose, President, Ogilvy Activation, says the outdoor market is currently looking positive because of the increase in bookings driven largely by...

Willis D’monte, Country Head, Serve and Volley Advertising Pvt Ltd

<p align=justify>"Joining the Maini Group at the age of 19, Willis D’monte stayed with the company for the next eight years. Starting as a Client Serv...

Starcom floats StarSight for outdoor media

In a strategic move, the Publicis Groupe-owned Starcom MediaVest Group has floated a new company called ‘StarSight’. The objective behind the move is...

Ogilvy India merges OOH businesses, launches Ogilvy Activation

In its endeavor to consolidate its out of home offerings to clients, Ogilvy & Mather is launching Ogilvy Activation. The new entity would be an integr...

Ogilvy Interactive to help HLL’s i-Shakti project

In a strategic move, OgilvyInteractive Worldwide, the interactive wing of Ogilvy & Mather India, has joined hands with Ogilvy Outreach to develop and...

ARC Outdoor Media bags advertising rights of 431 BQS

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi