Successful brands allocate 13% of media budgets to OOH: WARC Global Ad Trends

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately...

V-Guard Industries Unveils New Brand Identity, aggressively uses OOH

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the...

Advertisers in India are just warming up to digital media: Noomi Mehta, Selvel One

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new t...

P&B Media Consultant acquires Arved Transcube Mall rights in Ahmedabad

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Vantage Advertising selects Edge1 OOH Platform

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

Audi India gives wings to A5Brat Pack

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Google Maps OOH campaigns are generating more than just '5 minutes' fame

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

EG Communications wraps Delhi Metro trains with Khelo India initiative

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by...

BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

When Mumbai Metro turned into a jungle...

To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the wo...

World Champion Carolina Marin Launches Indian OOH Marketplace Mobile APP

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billbo...

ARC Outdoor Media bags advertising rights of 431 BQS

OOH firm ARC Outdoor Media bagged advertising rights of 431 BQS in East, North and South Delhi

Outdoor sector losses could range from 25-40%

As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Fragmented OOH industry finally gets SOP; implementation to begin soon

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standar...

Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

Kwality partners with JCDecaux for an OOH campaign in Delhi

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency