As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players
The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standar...
The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...
The campaign highlights the brand’s new bold, chic look
The brand is being promoted at major locations on JCDecaux Citylights in Delhi
Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space
OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...
Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency
The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings
Times OOH will be seeing a change in hierarchy come September
With a footfall of 1.5lacs monthly, the Bengaluru-based mall has become the top destination for all things luxury
FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture
Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world
Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.
The unit focuses on Events, Activations, Exhibitions and Field Marketing
The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of...
Titan has consolidated its outdoor media business with two agencies, one of them being the OOH agency from Dentsu Aegis Network
Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility
Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more
INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month
Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector
Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist
The new division will be under its live event IP Company, Event Capital.
Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads
From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising
Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life
iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead
Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO