Zone Vision, the creators of global TV channels – Reality TV, Romantica and Europa Europa – is gearing up for rebranding. The new brand, Zonemedia, will be unveiled on June 26, 2006. The company will also unveil new logos and names for its thematic channels.
Reality TV will be renamed Zone Reality, while Romantica will be called Zone Romantica, Club will be called Zone Club, The Horror Channel will be renamed Zone Horror, and Europa Europa will be called Zone Europa.
Chris Wronski, Chairman, Zone Vision, in an official communiqué, said, “Our new look reflects the developments that have taken place in the business in recent years, which encompass the launch of new satellite TV channels as well as web and WAP sites. Viewers will continue to enjoy the distinctive programming they have come to expect from their favourite Zonemedia channels.”
The company has roped in branding and communication agency Kemistry to effect the changes. Fig Jam Marketing Ltd, a London-based company founded by Kevyn Rowlands, has provided additional creative and logistical support.
The new look will provide a cohesive identity across Zonemedia’s growing portfolio of thematic channels.