ZenithOptimedia was entrusted with the media buying and planning duties of Nestlé India today. Though the company refused to divulge the account size, agency sources said that size of the account was upwards of Rs 50 crore. The incumbent agency was Universal McCann.
Nestlé spokesperson Himanshu Manglik said, “The size of the business is large, but we can’t divulge the size of the business. This change has been initiated after benchmarking its current quality, terms and priorities of media services. The company expects to leverage the international best practices in this area to further increase efficiencies in the future.”
Elaborating on the win, ZenithOptimedia, CEO, Ambika Srivastava, said, “We are very excited over the win. We will be handling their media planning and buying.” She further said that there were three agencies in the pitch – WPP’s GroupM , Universal McCann and ZenithOptimedia.