Zenith Optimedia, the media agency of Publicis Group, has added three new businesses to its roster – Oberoi Group of hotels, Aviva Life Insurance and AOL. The size of the total business has been pegged in the region of Rs 8 crore.
The incumbent agencies are Mediacom and Lodestar for Oberoi Hotels and Aviva Life Insurance, respectively. This is the first time that AOL has appointed a media agency. The Oberoi Group is yet to decide on an agency to handle its creative business. Publicis has the creative mandate for Aviva Life Insurance, while Saatchi & Saatchi is the creative agency for AOL.
Commenting on the account wins, Ambika Srivastava, CEO, ZenithOptimedia, said, “The mandate for all the three businesses is to help them build brand equity. Building business is the core criterion for gauging the success of the communication efforts for all three businesses.”