Top Story

e4m_logo.png

Home >> Media - Others >> Article

Zenith Optimedia adds Oberoi Group, Aviva Life Insurance, AOL accounts to its kitty

02-November-2006
Font Size   16
Share
Zenith Optimedia adds Oberoi Group, Aviva Life Insurance, AOL accounts to its kitty

Zenith Optimedia, the media agency of Publicis Group, has added three new businesses to its roster – Oberoi Group of hotels, Aviva Life Insurance and AOL. The size of the total business has been pegged in the region of Rs 8 crore.

The incumbent agencies are Mediacom and Lodestar for Oberoi Hotels and Aviva Life Insurance, respectively. This is the first time that AOL has appointed a media agency. The Oberoi Group is yet to decide on an agency to handle its creative business. Publicis has the creative mandate for Aviva Life Insurance, while Saatchi & Saatchi is the creative agency for AOL.

Commenting on the account wins, Ambika Srivastava, CEO, ZenithOptimedia, said, “The mandate for all the three businesses is to help them build brand equity. Building business is the core criterion for gauging the success of the communication efforts for all three businesses.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems