In order to bring a new initiative that focuses on 360-degree coverage of all things automotive, Zee Media Corp is launching an auto vertical, christened Zeegnition, on January 24, 2014.
The scope of Zeegnition will encompass a motoring programme of the same name across various Zee Media Corp channels, while a weekly print initiative will see a motoring page every Friday in all editions of English daily DNA.
The group is planning a major automotive thrust to engage key stakeholders – readers and viewers, along with the automotive industry, to strike a fine balance between meaningful content to educate, inform, entertain and walk hand-in-hand for the automotive cause.
The group’s endeavour will be supported by comprehensive 360-degree marketing campaign round the year.
Speaking about the competition, Adil Jal Darukhanwala, Editor-in-Chief, Zeegnition said, “True, there are media platforms in this country that cater to audiences who are interested in automobiles. But never before would these audiences have a cohesive 360-degree access across multiple platforms on anything and everything on wheels that constantly feeds their passion for automobiles. Zeegnition is not merely a reservoir of information on cars, bikes, motorsport, technology, vintage and classics and more, it is both a source and a reservoir that originates from a medium that the entire world lives on – the World Wide Web, with print and television feeding from it and also at times feeding into it.”
This brand is staffed by a team that has worked extensively within the Indian automotive sector over the last two-and-a-half decades, while packing in key members of Zee Media Corp.