The popular Zee Cine Awards (ZCA) will be turning 10 next year and Zee Network is pulling all stops to celebrate the occasion in a grand manner. Bangkok has been chosen as the venue for the 10th Zee Cine Awards, which will be held on March 3, 2007.
Pradeep Guha, CEO, Zee Telefilms, said, “Zee Cine Awards has been going international for three years now, but what continues to make it special is that going beyond the mere exotic value of foreign locales, each ZCA has done its bit to take Bollywood to the world. And going by the enthusiastic response we get each time, the appetite has only gotten bigger and better. We hope Bangkok will set new records.”
Zee Network’s 350-million strong audience from across India and the world forms the voter-base of Zee Cine Awards. Subsequently, this would ensure that people’s participation in cinema awards, by means of voting, is going to be massive.
Last year, Zee Cine Awards was held in Mauritius and several Bollywood stars had descended there to make it a memorable event.