Top Story

e4m_logo.png

Home >> Media - Others >> Article

Yamaha consolidates business with Mudra.

11-October-2002
Font Size   16
Share
Yamaha consolidates business with Mudra.

Optimum Media Solutions, the media specialist company of Mudra Communications has been assigned the AOR for Yamaha Motors. "Though many media agencies have shown interest in the Yamaha business but there was no formal pitch that took place," says Lalin Kapoor, marketing chief at Yamaha Motors.

So what went in favour of OMS. "Mudra is working closely with us for quite sometime now and hence it understands the brand completely. The presentation made by OMS strongly linked the creative and media strategy with each other and that caught our attention," rationales Kapoor. "Also we were in some sort of transition. While the creative duties is handled by Mudra, we shifted the media planning to Mudra last month," adds Kapoor. With this AOR win, Mudra has consolidated all aspects of Yamaha advertising.

Commenting on the gain, Sandeep Vij, President, OMS, said, "With this integration of planning and buying, we believe that we would be able to deliver meaningful marketplace results for Yamaha."

The Yamaha AOR business sums up to around of Rs. 25 crore. The account was earlier with TBWA\Anthem. Given the highly competitive nature and a runaway growth that the motorcycle market is experiencing, Yamaha is likely to get extremely aggressive on the marketing front. The outcome of which can be elucidated by the full back page advertisement for its newly launched mobike, 'Libero', which ran yesterday in a leading daily.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.