Rajat Sethi, CEO, Wunderman India, has been appointed as the international ECHO ambassador for India. It may be recalled that Sethi was nominated as the international ECHO ambassador for India at a ceremony held in October 2006 during the DMA06 Direct Marketing Association Conference and Exhibition in San Francisco.
Commenting on his appointment, Sethi said, “Essentially, ECHO Awards is one of the most prestigious direct marketing awards. I am really happy to be the international ambassador to promote these Awards.”
“My role will be to create awareness about the Awards in South East Asia and attract larger number of entries from India so that we can win more awards. I will be handling everything related to ECHO Awards – right from the judging procedures to campaign submissions,” Sethi further said.
The DMA International ECHO Awards have been honouring direct-response advertising campaigns since 1930. Today, the ECHO is the most coveted and the only international Award that honours excellence in direct marketing creativity, marketing strategy, and response results. Each year, approximately 1,000 direct-response companies and agencies from all over the world enter the competition.
The DMA ECHO covers a broad scope of business categories: Not-for-Profit, Financial Products and Services, Business and Consumer Services, Publishing/Entertainment, Communications/Utilities, Automotive, Information Technologies, Insurance, Retail and Direct Sales, Product Manufacturing and Distribution, Travel and Hospitality / Transportation, and Pharmaceutical / Healthcare.