After months of shortage, satellite radio platform WorldSpace is gearing up for an improved supply scenario. WorldSpace plans to import receivers from China, Korea and Indonesia in the months to come. Initially, WorldSpace receivers were being manufactured by Japanese companies such as Panasonic and Hitachi.
When BPL, WorldSpace’s manufacturing partner in India, began to make the sets and sell these at a lower price, the imported sets from Japan could not match the market price of the indigenous receivers.
But, BPL only has one model in the market, against four from the Japanese stable earlier, thereby limiting the choice of consumers. A clear hurdle in the way of launching new models was the issue of technical clearance.
There was a delay in getting the new receiver models technically qualified by various manufacturers in Korea, China and even BPL in India.
The official are optimistic about the supply issue getting resolved now, as most of the manufacturers have got the FhG qualification for the new models. The number of units to be imported would be determined by the market dynamics.
As for manufacturing in India is concerned, BPL is producing a few thousand units this month. In the next three months, the plan is to reach a minimum production of 5,000 units per month. At present, there are more than 35,000 WorldSpace customers on the ground.
Source: Financial Express