In order to inculcate the habit of reading newspapers among young readers, the World Association of Newspapers will conduct the 6th World Young Reader Conference from September 18 to 21 in Buenos Aires. The conference will be a platform for hundreds of participants from around the world to examine successful editorial and marketing strategies aimed at building the newspaper habit among the youth both in the home and at school.
Aralynn McMane, Director of Development and Education for the Paris-based WAN, the global organisation for the newspaper industry, said, “The conference is being held at a time when finding ways to attract younger readers have never been more crucial. The challenges facing newspapers are well known. But perhaps, less well known are the successful strategies that are being developed to win a new generation of readers.”
Supported by Norske Skog, the Norway-based international paper manufacturer, the Argentinean newspaper Clarin, and by the Brazilian Association of Newspapers, ANJ, the conference will be a platform to discuss the role of newspapers in encouraging families to create the newspaper reading habit together. Besides, the Innovations International Media Consulting Group will also present a survey to examine the world’s best young reader editorial strategies. The survey will take a close look at what works best for different age groups.