Entertainment trade body Film and Television Producers Guild of India has entered into an agreement with Wizcraft International Entertainment Pvt. Ltd to conceptualise, produce, market and promote the Guild’s Apsara Awards.
Commenting on the partnership, Ronnie Screwvala, President of the Guild, said, “The Apsara Awards, coming from the core of the industry itself, is and will grow to be the most prestigious awards for the industry. With Wizcraft managing the event, I am sure this will be the most coveted awards ceremony for the industry and the film going audience.”
The Apsara Film and Television Producers Guild Awards were instituted to felicitate members of the film and TV fraternity through its own vote and to promote and support talent in the Indian film and television industry.
Sabbas Joseph, Director, Wizcraft International Entertainment, said, “Wizcraft is proud to be collaborating with the Guild to produce the Awards that would mark a new chapter for Indian entertainment. The Awards would be representative of the industry’s recognition of the best talent and performances. Credibility, transparency, industry participation, and a glamour-filled presentation would be its highlights. While under the aegis of the IIFA, we celebrate Indian cinema at international locations, the Guild’s Apsaras would give us a unique opportunity to celebrate and honour our talent at home itself.”
The 53-year old Guild, with over 250 members constituting the powerful and influencing luminaries in its sector, ensures credibility and transparency of the Awards. For Apsara 2007, the judging time frame stretches from December 2006 to November 15, 2007. Wizcraft and the Guild will begin the process of identifying key partners for the event soon. The Apsara Awards are slated to be held in November this year.