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With brand associations and media support under its belt, ‘Om Shanti Om’ set for release

03-November-2007
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With brand associations and media support under its belt, ‘Om Shanti Om’ set for release

‘Om Shanti Om’ (OSO), which has been in the news for various reasons ranging from lead actor Shah Rukh Khan’s six packs to debutant Deepika Padukone, has tied up with several brands such as Shopper’s Stop, Kodak and MTV Lycra Awards. The movie has also got media support with Mid-Day inviting SRK to be the guest editor on the eve of his birthday.

The tie-up with MTV Lycra Awards has been showcased in the unique look of the movie through a fashion show, highlighting the style of OSO. Commenting on the association with the movie, Ashish Patil, General Manager, MTV India and Vice President-Creative and Content, said, “Style is something integral to Indian films, and films are the one thing that hugely impact style. I am sure that this association will show good signs for both MTV and the movie.”

Kodak is currently running a promotional offer, ‘Ajab Si’, for OSO across all its outlets. According to the offer, the winner gets to meet SRK on a Bollywood set. Commenting on this promotional tie-up, Ravi Karamcheti, Managing Director, Kodak India, said, “It is prestigious to be associated with a movie like ‘Om Shanti Om’. Kodak believes in preserving life’s special moments. This is our effort to add something special to our customers’ lives this festive season.”

Shoppers’ Stop is retailing OSM’s clothes and merchandise.

Mid-Day got SRK to be its guest editor on the eve of the actor’s birthday. The paper features both ads and content of the movie, which releases on Diwali.

Shishir Joshi, Group Editorial Director, Mid-Day Multimedia, said, “Mid-Day brings entertainment and excitement, and Shah Rukh Khan, as we all know, does the same thing. Whatever he does, he creates news, entertains and with the release of ‘Om Shanti Om’ just a week away, there is certainly lots of fun and excitement. So, it’s a great handshake between Mid-Day and Shah Rukh Khan.”

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