Wisden CricInfo has enabled the Pakistan Cricket Board to sell tickets online for the Samsung Cup India-Pakistan cricket matches in March-April 2004. Wisden CricInfo will run special booths in each venue to distribute the tickets purchased.
About 110,000 tickets across all the matches will be available online. This will amount to about 44% of all the high-value tickets sold (price ranging between UKP 8-14 for the one-dayers and UKP 15-20 for the Test matches). The sale went online on February 25 and since then there has been steady purchase of tickets. As of now, people from Pakistan, India, USA and UK have bought the most tickets.
Besides enabling ticket sales for PCB, Wisden CricInfo will also broadcast live audio commentary of all the ODIs and Tests on the Internet. Wisden CricInfo also has the rights to broadcast this audio commentary through mobile phones across the world, and is in the process of working out specific agreements with mobile service providers around the world to carry the live commentary.
Wisden CricInfo also has the rights to deliver video clips through mobile networks across the world, excluding India. These video clips will be wickets, fours, sixes and other notable events in a match. The company will also develop the official website for the PCB, which provides scorecards, statistics and match reports.
Badri Seshadri, Managing Director of the India operations, Wisden CricInfo, says, “The world is looking forward to the India-Pakistan series. We are extremely happy to be part of this historic series, and are proud that we have made the ticketing process so easy and comfortable to cricket fans around the world. And for those not going to the matches directly, they can listen to the official live audio commentary on cricinfo.com.”
Will England, CFO for Wisden CricInfo Limited adds, “We are delighted to be working with the PCB on a project such as this. The PCB has taken a correct decision in allotting a significant number of tickets to be sold online, and based on the sales in the first three hours itself, we can say that cricket fans around the world love this facility.”
Wisden CricInfo Limited, UK is a part of the Wisden Group, which publishes the Wisden Cricketer’s Almanac every year. The group also publishes a monthly cricket magazine in UK, The Wisden Cricketer. In India, Wisden CricInfo, in partnership with Spentamedia, produces Wisden Asia Cricket. It also runs cricinfo.com, a website that covers important cricket matches live, with up-to-the-ball scorecards, match reports and Wisden verdicts, photographs, live audio coverage and live streaming.