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Will Cheil Communications handle media duties for Samsung?

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Will Cheil Communications handle media duties for Samsung?

The industry buzz has it. Speculation is rife that the Samsung account is likely to shift to Cheil Communications (which is the integrated communications subsidiary of Samsung) from March 31, 2004. Though Samsung’s spokesperson denied any such move, the industry still believes that it is inevitable.

Speaking to exchange4media, Ruchika Batra, Deputy GM, Corporate Communication, Samsung denies the rumor. “No, as of now we are not planning for anything of this nature.” What is interesting is that Mona Jain is joining Cheil Communications as Vice President, Media from February 1, 2004.

Presently the media duties for Samsung are handled by Optimum Media Solutions (OMS). And Jain, who has had a brief stint with OMS (for the second time), used to serve the account. She spent around six months at OMS before moving to GlaxoSmithkline (GSK) in July 2003, where she handled the media duties for all GSK brands.

Industry sources see this move from Samsung as a step to strengthen Cheil Communications, Samsung's creative agency in Korea and a liaison office in Delhi till recently. Cheil is affiliated to Samsung, one of South Korea's biggest industrial groups, and a major exporter of IT components and consumer appliances through its Samsung Electronics division.

Going back to Jain, she has 14 years experience in various organizations including HTA, Contract, Lodestar, OMS, and GSK. Before joining OMS, she spent one-and-a half years at Lodestar. Prior to that, she was with OMS.


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