Western Union Financial Services, the worldwide leaders in money transfer, and India Post, India’s postal department have undertaken a new marketing initiative to strengthen their relationship with the Indian communities and build awareness. The two have embarked on a month-long series of road shows in Maharashtra and Goa. The road show was kicked off in Mumbai from the General Post Office (GPO).
The initiative will entail visiting major cities in Maharashtra and Goa in Western Union and India Post branded vans to enhance the awareness of Western Union Money Transfer Service.
The relationship began in 2001. Since then the two have offered money transfer services to a cross-section of customers and grown to 4200 agent locations throughout India including remote areas like Ladhak and Leh.
“Our successful relationship with India Post is of great significance as it has helped us build closer ties with our customers in India. We further intend to leverage the vast network of India Post to reach out to more people who require fast and secure money transfer service,” says Kapur, Western Union.
Noorjahan, Chief Post Master General, Maharashtra, India Post adds, “Our relationship with Western Union has given us the opportunity to provide our customers with an expanded array of services. Through Western Union, our customers in the remotest parts of the country can now receive money from almost any part of the world in a few minutes.” During the year April 2003 to December 2003, India Post paid out Rs 20 crore as remittances through their tie-up with Western Union.
Apart from communicating with Indians, the objective of the road shows is to generate and sustain visibility and communicate brand values. Both India Post and Western Union also conducted a similar road show in UK and US to talk to the Indian communities there.