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Washing Powder/Liquids Print advertising grew 34% in Q1 2005 over Q1

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Washing Powder/Liquids Print advertising grew 34% in Q1 2005 over Q1

The washing powder/liquids segment showed the highest growth in 2002 in the last four years. The top 5 advertisers accounted for 92 per cent of the total advertising pie of this category. Among brands, Ghadi Detergent Powder was the biggest advertiser, well ahead of the HLL brands.


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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...