One more corporate entity from the Tata group’s combined media AoR has set out on the search for a media buying agency. Voltas has invited agencies to pitch in for the responsibility. The pitch processes are due to begin early next month. The account is pegged in the region of Rs 10–12 crore.
In the present state, the creative responsibilities of the company are lying with Euro RSCG and correspondingly, media planning is with MPG. Company sources inform that no changes would be effected on either of these responsibilities. As part of the Tata group AoR, the buying responsibilities lie with The Media Edge. Sources further inform that the company has spoken to a few agencies in this regard already and would be inviting a few others this week for media buying responsibilities.
Voltas Limited is India's premier air conditioning and engineering services provider. It offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, climate control, electro-mechanical projects, textile machinery, machine tools, mining and construction, materials handling, water management, building management systems, pollution control and chemicals.