In an area where the mantra seems to be ‘Don’t come to us, we will come to you’, wherein banks are asking their customers to use alternative methods of banking, vJive Networks has announced an exclusive partnership with ScreenRed, a part of the John Ryan International Group, to provide digital communication solutions to the banking financial services and insurance (BFSI) sector in India.
Through this partnership, vJive will deploy interactive digital media platforms that will provide latest and relevant information to consumers visiting the banks. The interactive display equipment ‘totems’ -- as referred by the company -- will allow the bank to communicate with its consumers using the push-pull marketing approach, as consumers can get more information about the bank’s various products and services.
“These digital communication materials will optimise in-branch communications and help the financial retailer enhance customer experience, build deeper customer relationships, and maximise in-branch sales,” Rajesh Jog, CEO, vJive Networks. He also observed that this would be the first time that someone would be offering such a service in India.
Robert H Steele, Vice Chairman, John Ryan International Group, commented on the growth of the BFSI sector and the importance of communicating the relevant information at the perfect time to increase sales. “It is vital to give consumers all information at the right place and at the right time,” Steele continued.
“Almost all banks are wasting their resources through non-relevant and late delivery of static communication materials to its branches spread across various far-off places. But, with our digital communication services, all the information can be controlled and updated from a single place. This helps the banks save millions of dollars in wastage. The key to this service is the importance of placements at the right place and the height,” explained Brian J Douglas, Director of Business Development, John Ryan International Group.
When questioned on the impact of shortage in footfalls at the branches, Steele noted that this is rising even in various other developed markets. “Moreover, it has been observed that personal communications at the branches is the best place to sell a financial product or service,” Steele added.