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Visage Images to expand its image library, upgrade content

05-July-2008
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Visage Images to expand its image library, upgrade content

Hyderabad-headquartered Visage Images, the master delegate of Getty Images, is looking at rapidly expanding its library of images and intends to upgrade its content. Speaking to exchange4media, Vinod Nair, President, Visage Images, said, “Visage Images currently has over one million images and we hope to make it five million by 2013. We also expect to have a bank of 50,000 films by 2009, and at least 35,000-plus musical tunes by 2009.”

Nair further said that he saw more demand for Visage Images’ music content in the coming days. With more and more FM stations being set up in India, there had been a growing need for jingles, and Visage Images was planning to Indianise its music content to the point where it could provide solutions for digital music files, Nair added.

The company is also planning to increase and expand its portfolio of Indian celebrity images. Besides expanding its library of images, the company is also looking at customising its offering, depending on the market needs.

Speaking about the challenges ahead, Nair said that while it was very easy for them to do business in cities like Delhi, Mumbai and Bangalore, “we find it difficult to convince people in markets like Chennai. The problem is that the clients have still not realised the impact that a visual can make to the brand. They think that visual is just another piece of accessory carried in the advertisement. It is all about breaking the mindset, and in the South, breaking the mindset is like breaking a coconut! I hope things will change over time.”

Nair further said that he would like to see imagery as an investment and a return and not as a burden. “Images can do wonders for a product. The longer they take to understand this, the harder my job becomes,” he maintained.

Visage Images, which has offices in Hyderabad, Mumbai, Delhi, Kolkata, Bangalore, Chennai, as also in Colombo and Karachi, is also planning to expand their base. “We definitely want to expand, but we will do that very judiciously. We do not want to be a metro-centric company,” Nair said.

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