Virgin Comics has joined hands with actress Priyanka Chopra to create a super heroine character that will be used in comics, live-action films, animation and games. A comic book series, featuring the character, is expected to be launched in 2008.
Commenting on the venture, Chopra said, “I love cartoons and animation, so being able to create my own original super heroine with Virgin’s amazing talents of artists and storytellers is a dream come true. I hope it will capture the imagination of a new generation of Indian youth.”
“Priyanka Chopra is an ideal partner as we continue to seek out ways to work with leading creators and icons from around the world. We plan to create a new super heroine character that captures both sophistication and beauty,” noted Sharad Devarajan, CEO, Virgin Comics.
The new story, which is still being developed and currently untitled, deals with an adopted girl who discovers she has a far greater role to play in life as she is the latest in a line of princesses with great mystical power and a sworn duty to take down evil wherever it lurks. The story is expected to launch first as a comic book series in 2008. The company has plans to develop the story across numerous platforms including animation games and theatrical live-action film.
Vinita Bangard, COO, Percept Talent Management, whose agency negotiated the relationship, said, “As entertainment continues to evolve and cater to various segments of the demographics, creating a super heroine property with Priyanka will ensure reach to its target audience and creates a buzz among readers.”
Virgin Comics was founded by Sir Richard Branson, author Deepak Chopra, filmmaker Shekhar Kapur, and entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman.