Top Story


Home >> Media - Others >> Article

Van Heusen & FDCI join hands for India Men’s Week 2009

Font Size   16
Van Heusen & FDCI join hands for India Men’s Week 2009

Van Heusen and Fashion Design Council of India (FDCI) announced the first annual ‘Van Heusen India Men’s Week’ at a press conference in Delhi on July 29, 2009. The logo of the forthcoming event was also unveiled at the conference. The Van Heusen Men’s Week positions India as the fourth fashion capital of the world to host an event of this nature.

The Men’s Week would be held in Delhi from September 11-13, 2009 and will feature 15 shows and over 40 exhibitors. Elaborating on the need for an independent forum for men’s fashion, Sunil Sethi, President, FDCI, said, “Men are active participants to the growth of fashion today, and have moved beyond deciding their favourite colour of ties and socks to actually cultivating loyalties for designers and lifestyle brands.”

Speaking on the growth of the menswear market in India and Van Heusen’s alliance with the forthcoming India Men’s Week, Shital Mehta, COO, Van Heusen, explained, “From the early 90s, Van Heusen has not only taken the lead in establishing the ready to wear segments in men’s wear, but also constantly brought international fashion of the India Men’s Week, in its commitment to consolidate this position further.”

Sethi informed, “Menswear dominates a larger per cent of branded apparel sales in the country, and is said to be growing at a CAGR of 15 per cent. The men’s week aims to give menswear designers a structure impetus and the much needed platform to tap this potential of men’s fashion in India.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...