Van Heusen and Fashion Design Council of India (FDCI) announced the first annual ‘Van Heusen India Men’s Week’ at a press conference in Delhi on July 29, 2009. The logo of the forthcoming event was also unveiled at the conference. The Van Heusen Men’s Week positions India as the fourth fashion capital of the world to host an event of this nature.
The Men’s Week would be held in Delhi from September 11-13, 2009 and will feature 15 shows and over 40 exhibitors. Elaborating on the need for an independent forum for men’s fashion, Sunil Sethi, President, FDCI, said, “Men are active participants to the growth of fashion today, and have moved beyond deciding their favourite colour of ties and socks to actually cultivating loyalties for designers and lifestyle brands.”
Speaking on the growth of the menswear market in India and Van Heusen’s alliance with the forthcoming India Men’s Week, Shital Mehta, COO, Van Heusen, explained, “From the early 90s, Van Heusen has not only taken the lead in establishing the ready to wear segments in men’s wear, but also constantly brought international fashion of the India Men’s Week, in its commitment to consolidate this position further.”
Sethi informed, “Menswear dominates a larger per cent of branded apparel sales in the country, and is said to be growing at a CAGR of 15 per cent. The men’s week aims to give menswear designers a structure impetus and the much needed platform to tap this potential of men’s fashion in India.”
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this