UTV, an integrated media and entertainment company, and DivX Inc, the digital entertainment company that created the DivX media format, have entered into a partnership to make available a range of premium movie content in the high-quality DivX format.
The content will be licensed from UTV India, a content provider that owns distribution rights to numerous Hollywood and Bollywood titles. All titles will be encoded in high-quality, secure DivX format, compatible with millions of DivX-certified consumer electronics devices from major manufacturers.
Titles like ‘The Myth’, ‘Swades’, ‘Main, Meri Patni, Aur Who’, ‘Sin City’, ‘Unleashed’ and ‘Pulp Fiction’ will be made available in the DivX format for the Indian market.
Commenting on the partnership, Ronnie Screwvala, CEO, UTV, said, “As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX. Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose.”
Aparna Vashisht-Rota, Business Development, DivX Inc, said, “DivX technology enables several movies to fit on a single DVD, and by bundling premium content from UTV with popular DivX-certified consumer electronics devices such as DVD players, we can work together to improve the digital media experience and allow more users to enjoy higher-quality content in more places.”