Top Story

e4m_logo.png

Home >> Media - Others >> Article

Upheaval at INX Media

12-March-2009
Font Size   16
Share
Upheaval at INX Media

The upheaval at INX Media continues. Only this time, the exiting names include the company’s CEO Indrani Mukerjea and the Chairman and CSO Peter Mukerjea, who are also the promoters of INX Media. The duo is stepping down from their current management roles. A reason that the Mukerjeas gave to some of the office staff when the announcement was made after an office party on March 10, 2009 was that “their management decisions were doubted”.

Indrani Mukerjea’s role with the company would end in April 2009 and Peter Mukerjea’s would end in March 2009. They will continue to be shareholders of the company.

In the meanwhile, INX investors have roped in industry veteran Pradeep Guha to consult on the way forward for the organisation. Company sources have confirmed the development to exchange4media, and explained that for now, Guha would be in a “defined limited engagement” at INX Media. Clarity on the details of the engagement would be further known next week, when Guha would begin visiting the INX office.

It may be recalled that since January 2009, INX Media had seen a significant churn in the organisation where many senior and mid management officials exited the company. The list included names across departments, such as Content Head for Fiction Kumud Chaudhary; Group Director Anthony Pettifer; Research Head Tapan Pal and Sr VP, Corporate and Channel PR, Pavan Chawla amongst many others.

Neither Indrani Mukerjea nor Peter Mukerjea responded to exchange4media’s calls or mails after the announcement was made. The moods at the INX offices continue to be grim. Even as 9X has launched ‘Black’, the other shows are still on repeats and the channel GRPs is seeing a fall week on week. 9XM that has been leading in the Hindi music genre ever since its launch, is also seeing its share of problems now with MTV bouncing back to the top, with shows like ‘Roadies’.

The INX Media employees have many questions --- has the company managed to get the second round of funding that the Mukerjeas had been trying for; are there more names that would have to exit the organisation soon; what really is the future for these channels and what would be the impact of the Mukerjeas’ exit from the management. Not many answers are forthcoming at present but it is only a matter of days now before the dust settles on these concerns.

Also Read:

Mukerjeas exit INX Media; Pradeep Guha steps in to consult

9X besieged by layoff woes

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.