Telenor India (previously Uninor) introduced a refreshed brand identity today. The new philosophy of delivering more value for money will run on the lines of the new campaign tag line “Ab life full paisa vasool”. The company has taken a customer centric approach through industry-first initiatives like compensation for call drop.
Telenor India will invest in transforming its network and retail presence across circles by modernizing the entire network for advanced technology solutions.
Speaking at the launch event, Morten Karlsen Sorby, Telenor Group’s Head of Region Asia said, “Telenor Group pursues a strategy of being the best at understanding and meeting customer needs. The brand change is a reflection of our commitment to India and our mass market consumers as we promise to offer superior value in meeting their evolving needs through affordable, easy to use and fair means.”
Unveiling the new brand, Vivek Sood, CEO, Telenor India stated, “The new identity makes us a part of a global organisation with 160 years of heritage in empowering societies through advanced telecom services across Europe and Asia. We will continue to offer the most affordable services and deliver innovative solutions like call drop reimbursement, customized product offers and build excellence in customer service through easy and fair means using digital and self help solutions.”
Telenor also released a 360 degree advertisement campaign to create value through a popular expression – “Ab life full paisa vasool”.
Elaborating on the new brand strategy of the company, Upanga Dutta, CMO, Telenor India said, “The new brand campaign depicts the spirit of Telenor brand that believes in delivering more for less for our customers. We aim to deliver innovative products to delight our customers, be it through most affordable prices, simple services or easy to understand product offers. We believe that this new brand position will appeal to the existing customer segments and will also attract a wider segment of audience.”
Last year Norway-based Telenor Group increased its stake in the Indian entity to 100 per cent and earlier this month had changed the name of the company from Telewings Communications Services to Telenor (India) Communications.