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UK-based East Coast Media scouting for Indian partner

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UK-based East Coast Media scouting for Indian partner

UK-based East Coast Media, the media training division of 75-year old Grimsby Institute, is looking to launch a media training institute in India beginning June 2005. The Institute is currently scouting for an Indian partner to commence operations, according to Priya Vardhan, Business Development Consultant for the Institute

Vardhan is in India currently to explore possibilities of partnerships and spoke to exchange4media on the sidelines of FICCI Frames 2005. She said, "We are currently looking at an Indian partner who will provide the premises, infrastructure and marketing of the Institute in the country. We are looking to handle the content for the courses, the staff and the training ourselves."

The Institute offers courses in Broadcast Journalism, Scripting, Film, Photography, and related fields, but is not averse to launching courses in advertising in India given the scope, she explained. Over 5,000 students enroll at the Grimsby Institute, with 160 being the intake number for its media courses.

Also engaged in training and business support, East Coast Media offers a range of commercial services to Corporates in the UK. In India, the institute is presently said to be in talks with leading telecom service providers relating to mobile content.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.