Top Story


Home >> Media - Others >> Article

UK-based East Coast Media scouting for Indian partner

Font Size   16
UK-based East Coast Media scouting for Indian partner

UK-based East Coast Media, the media training division of 75-year old Grimsby Institute, is looking to launch a media training institute in India beginning June 2005. The Institute is currently scouting for an Indian partner to commence operations, according to Priya Vardhan, Business Development Consultant for the Institute

Vardhan is in India currently to explore possibilities of partnerships and spoke to exchange4media on the sidelines of FICCI Frames 2005. She said, "We are currently looking at an Indian partner who will provide the premises, infrastructure and marketing of the Institute in the country. We are looking to handle the content for the courses, the staff and the training ourselves."

The Institute offers courses in Broadcast Journalism, Scripting, Film, Photography, and related fields, but is not averse to launching courses in advertising in India given the scope, she explained. Over 5,000 students enroll at the Grimsby Institute, with 160 being the intake number for its media courses.

Also engaged in training and business support, East Coast Media offers a range of commercial services to Corporates in the UK. In India, the institute is presently said to be in talks with leading telecom service providers relating to mobile content.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...