twofour54, the Abu-Dhabi based content creation community, has announced the launch of twofour54 intaj, offering state-of-the-art production and post-production facilities, media asset management, digital archiving, playout and broadcast services. The production aims to attract South Asia markets, but will currently focus on the UAE.
Commenting on the launch of twofour54 intaj, its CEO Tony Orsten, said, “This launch introduces the final component of twofour54’s content creation community, which is designed to facilitate the development of a sustainable media industry in the Middle East and North Africa regions. To be able to produce world class Arabic content you need world class facilities, and we believe intaj’s facilities are a first for the region.”
Orsten added, “We are now open for business and we look forward to a new generation of Arabic content being created under our roof.”
The opening of these facilities completes the infrastructure for the content creation community proposition of twofour54, standing alongside twofour54 tadreeb, the region’s premier vocational training academy and twofour54 ibtikar, which provides industry funding and support for early stage businesses and creative talents across the region.
twofour54 intaj offers five high definition production studios ranging from 60m2 to 650m2. The studios are equipped to support production in a range of fields from news to sports programming, game shows to serial dramas and light entertainment. Each studio has its own dedicated support services, with the larger studios allowing full drive-in access to cater for even the largest scale productions.
twofour54 recognises the role of freelancing in the production process and broadcast industry, and has unveiled plans for its freelance licensing system, which will launch in phases at the end of October, increasing access to flexible talent utilising the twofour54 intaj facilities.
In the first phase, television professionals such as sound and video editors, camera operators, production engineers, special effects technicians and hair and make-up artists will be able to license themselves directly with twofour54 as freelancers. Freelancers will get a residence visa for the UAE and will be able to work for twofour54 intaj and for any other twofour54 partners such as CNN, Abu Dhabi TV, Baynounah TV, Atlas Television and C-Sky Pictures. Further categories will be introduced in 2010.