Forging ahead with its plans for a theatrical business venture that would develop and produce theatrical releases for kids and their families, Turner has made two key appointments in the specialised division. Jiggy George, Executive Director, Cartoon Network Enterprises, South Asia, has been given additional charge to set up the theatrical division that will leverage the power of Turner channels, consumer products and new media businesses to market these films effectively. In addition, Chitra Subramaniam joins Turner India as Director, Features, for the theatrical division and will work closely with George.
As Head of the division, George will be responsible for all aspects of the theatrical business, including production, marketing, distribution, licensing and merchandising and ancillary functions. He will develop the core resource team and formulate strategic partnerships with studios and distributors for the business venture.
Having been with Turner India for eight years, George has been instrumental in setting up the licensing and merchandising business division, and in a short span building it into the company’s biggest market in Asia. George will continue to drive the licensing and merchandising strategies for Cartoon Network and POGO in India.
Monica Tata, Vice-President and Deputy General Manager – Entertainment Networks, South Asia, Turner International India, said, “Our theatrical venture is an extension of Cartoon Network and POGO’s long standing vision to embed themselves into the lifestyle of Indian kids. By introducing content on the big screen into the mix, we now offer kids’ entertainment across another platform. We are very happy that Jiggy, with his rich industry experience, inspiring vision and relentless drive will lead this division catapulting Turner into the theatrical business.”
Chitra Subramaniam, a seasoned professional from the mainstream Hindi film business, will be responsible for developing theatrical films on both animation and live action format. Subramaniam’s mandate will be to create a talent pool and manage co-production and marketing of the theatrical projects.
Prior to Turner, Subramaniam was at the helm of film production business having worked with Studio 18, Percept and also had her stint with acclaimed filmmakers such as the late Jhamu Sugandh, Sanjay Leela Bhansali and Ram Gopal Varma. Some of the productions she was involved in include ‘Hanuman 1’, ‘Malamaal Weekly’, ‘Corporate’, ‘Naach’, and ‘Darna Zaroori Hai’, among others.