Top Story


Home >> Media - Others >> Article

TRAI recommends banning of Private Treaties

Font Size   16
TRAI recommends banning of Private Treaties

The latest recommendations on cross-media ownership by the Telecom Regulatory Authority of India (TRAI) have raised some serious questions over the working of the media industry.

The regulator was asked by the Ministry for Information and Broadcasting (MIB) in May 2012 to relook into the matter of vertical integration in the broadcasting sector and cross-media holding in TV, radio, and print sectors. MIB had asked TRAI to suggest measures that can address the issue of vertical integration in order to ensure fair growth in the broadcasting sector.

In this connection TRAI had issued a consultation paper on issues related to Media Ownership in February 2013. Based on the comments received from the stakeholders during the time period, TRAI has released its final recommendations highlighting different issues.

The most important issue that the regulator has stressed upon is the banning of private treaties. In its recommendations TRAI has said, “Given the inherent conflict of interest arising from practices such as ‘Private Treaties’, such practices be immediately proscribed through orders of the PCI or through statutory rules and regulations.”

TRAI further said, “This would cover all type of treaties such as advertising in exchange for the equity of the company advertised, advertising in exchange of favourable coverage/ publicity and exclusive advertising rights in exchange for favourable coverage.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign